Burton announces ’Win the Look’ competition winner
Burton has marked the unveiling of its spring and summer ranges by announcing the winner of its ’Win the Look’ competition.
Fashion giant Burton has announced the winner of its recent ’Win the Look’ Facebook competition.
The lucky winner, Matthew Basnett from Stoke on Trent, will receive a £250 gift card which can be used to buy any Burton products.
After finding out he had won the competition, Matthew said: “I can’t wait to get spending. I’ll be able to give my wardrobe a much needed update.”
Burton, who are famous for their men’s suits and innovative high street trends, ran their ’Win the Look’ competition to mark the launch of their 2013 Spring and Summer collection. This year’s range blends Burton’s trademark quality clothing with fun-loving colours and styles to mark the arrival of the relaxed summer months.
One of Burton’s main spring and summer trends is the ’Dapper Dudes’ range, which twins button down polo shirts with baseball jackets and smart chinos. The ’50s Rebel’ casual look will also feature prominently across Burton’s 400 UK and Irish stores, concentrating on a more relaxed look of short sleeve shirts and denim jeans.
Burton’s ’Global Safari’ range is for fans of animal and camouflage prints and is aimed at helping put the fun back into fashion. The brand is also focussing on colourful formal wear this season, with bright suits reflecting the vivid shades of the UK summer.
The British retailer also recently filmed a Spring/Summer Lookbook to mark the release of their 2013 range. Taking place in Dalston in East London, the shoot was aimed at allowing customers to see their favourite pieces in action and hear the insights and inspiration behind the clothing from Head of Design, Jonathan Lovett.
The company, which was originally established in 1903 by Montague Burton, has maintained its position in the vanguard of British fashion in recent years, with BBC Radio 1 DJ Reggie Yates fronting its Christmas campaign and boxer Amir Khan collaborating on an autumn range.
Burton is the outfitter of the Modern British Man. It combines a long heritage of tailoring with a modern take on casual wear. Burton is one of the most successful menswear brands on the high street and has over 400 stores in the UK and Republic of Ireland.
Burton believes in combining accessible style with great value. It wants fashion to be easy and comfortable as well as stylish. The company prides itself on great fit, fabric and detail which can easily be added and combined to update any contemporary wardrobe. Burton embraces its British tailoring roots, in a great range of men’s suits, but also understands the importance of kicking back in a great pair of jeans, chinos or a comfy hoodie. Burton loves a good laugh and it loves its sport, but it also knows the importance of “looking the business”.
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