Dentist Launches Unconventional Internet Marketing Strategy That Works

Sandy UT, USA - Alpenglow Dental, a leading dental office with four Utah locations has now launched a new initiative online, and chosen to answer common dental questions asked online from a national audience.

This move is anything but traditional as those asking the questions will likely never travel to Utah to become a dental patient. In conventional internet marketing, we are taught to focus on buyer keywords only. Nathan Woodbury of Wallaby Web Design teaches that to get the attention of the search engines, it’s important to target information seekers as well.

As an example, if someone does a Google search for the Phrase How to Brush Your Teeth with an Electric Toothbrush they hope that their listing will be found at the top of the search engines, because they provide the best answer to that question. Many similar pages have been created to great success in terms of traffic to their website.

While most of this new traffic has been from dental patients outside of the State, they do not intend to directly benefit from it. Because over 60% of searches online are for information, it’s smart to target these information seekers. The indirect benefit to Alpenglow is that now they are getting found higher up the page for phrases such as Sandy Dentist, and Bountiful Dentist.

For information about how a strategy like this could be implemented on your website, you can contact Wallaby Web Design for complementary strategy session about implementing a Dental Website Design strategy for your practice.  Plan on a 30 minute discussion about the your previous experience in growing your business online, as well as your goals for doing so in the coming year.

Contact Information

Nathan Woodbury

Vice President of Marketing

Wallaby Web Design

Contact via E-mail