Ogilvy CommonHealth to present at the Semantics in Healthcare and Life Sciences conference

PARSIPPANY, N.J. — Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health behavior experts of Ogilvy & Mather (www.ogilvy.com), today announced Brad Davidson, general manager for our behavioral insights group and Rob Malouf, computational linguist for OCH Insights and Analytics have been invited to present at the annual Semantics in Healthcare and Life Sciences conference, taking place from February 27 – March 1 in Cambridge, MA. They will be covering the scientific narrative work currently in trend in the healthcare industry.

Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY, www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Mr. Davidson and Mr. Malouf’s presentation revolves around the issue of mapping scientific narratives. Technology guarantees quicker and precise linguistic analysis. In their poster presentation, they will be describing the use of such technological advances and toolkits in greater detail and provide real-world case studies of its application to problems in accessing scientific narratives.

The conference on Semantics in Healthcare and Life Sciences creates a platform for both academia and industry partners to engage with recent developments and provide their insight and experiences pertaining to healthcare and life sciences. Topics to be covered in this year’s conference include, data modeling, text analysis, human computer interfaces, etc.

For conference information, visit: http://www.iscb.org/cshals2013

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 63 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.