Taos Ski Valley, K2 and Studio Karina to Celebrate Fourth Annual Breast Cancer Awareness Day February 23

Day-long celebration at Taos Ski Valley to support women’s health will include skiing and art events to raise money.


WEBWIRE – Tuesday, February 19, 2013

TAOS, NM – 2013Taos Ski Valley, Studio Karina and K2 have once again joined forces to host a Breast Cancer Awareness Day, to take place on Saturday, February 23, 2013 at Taos Ski Valley. The day-long celebration of women’s health will consist of two fundraising events that will benefit Boarding for Breast Cancer (B4BC), a non-profit, youth-focused foundation whose mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle and the Anita Salas Memorial Fund, a nonprofit organization that provides financial assistance for breast cancer services in New Mexico. In the last three years, the events have raised more than $43,000 for the causes.
 
The first event, K2 Bumps Challenge, is a fun and challenging skiing competition in which teams win prizes and raise money based on the number of times they are able to ski Al’s Run – one of Taos Ski Valley’s most famous and popular mogul runs – in the allotted timeframe. This event promotes an active lifestyle while raising awareness and funds for B4BC’s education and support programs. Individuals or teams of two will compete to see who can both raise the most money and ski the most vertical feet! Athletes must raise a minimum of $100 to participate. Register now at paintforpeaks.com The teams that raise the most money for B4BC and the Anita Salas Memorial Fund and complete Al’s Run the most times will win prizes. In addition, each team will receive select K2 gear.
 
The second event, now in its fourth year, is the Paint for Peaks art auction hosted by Taos Ski Valley and Studio Karina. This snowboard art auction features custom, one-of-a-kind painted snowboards created by renowned local and regional artists. All proceeds from the art sale will go to B4BC and the Anita Salas Memorial Fund. K2 has donated the snowboards that will serve as the canvases and seventeen renown artists have committed to creating works of art.  The artists for this season include Gustavo Victor Goler, JD Challenger, Jim Vogel, Jolene Yazzie, Ira Lujan, Jonathan Sobol, Marianne Fahrney, Chris Dahl-Bredine, Doug Scott, Land Eagle, Dan and Michael Vigil, Krysteen Waszak, Nigel Kee, Anne Sophie Lenoir , John Barker and Sean Carpentier. To see a sample of last year’s pieces and preview this years go to: paintforpeaks.com/2013-artists. Paint for Peaks will open to the public at 4 p.m. on Feb. 23, 2013. Music, entertainment and the auction are free to attend, and a cash bar will be available.
 
“The Breast Cancer Awareness Day celebration at Taos Ski Valley has grown into a favorite for locals and visitors alike, because it offers something for everyone and supports a crucial cause,” said Adriana Blake, administrative manager of Taos Ski Valley. “We invite everyone to spend the day with us to either take in the exciting race action, peruse one-of-a-kind works of art or both. Every guest can participate by adding $1 to their ticket purchase.”
 
For information on all these events go to www.skitaos.org or http://paintforpeaks.com.
 
About Taos Ski Valley, Inc.
With more than 305 inches of average annual snowfall and more than 110 trails, Taos Ski Valley is New Mexico’s premier skiing and snowboarding destination. One of the only remaining family-owned and operated ski resorts in all of America, Taos Ski Valley boasts a unique relaxed atmosphere, pristine scenery and unparalleled skiing and snowboarding. To learn more about Taos Ski Valley or to plan a vacation for the 2012-2013 season, please visit www.skitaos.org.
 
About Studio Karina, LLC
Studio Karina is a design studio located in Taos, New Mexico that offers creative, professional graphic design and web design services to small businesses and non-profits. We offer award-winning design solutions that focus on understanding your business and specific marketing environment. We provide a creative approach to visual communication. For more information please visit, www.studiokarina.com.



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Claire Mylott
Media Relations Contact
For Taos Ski Valley
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