Why Valentines Day Chocolate Will Ignite Her Passion

Raw chocolate has over 1200 antioxidants and the highest level of magnesium in any natural substance. All that goodness just makes this a pleasure to eat, according to raw food expert Sarmado. The association with pleasure may just be part of chocolate’s appeal.

While Valentine’s Day chocolates didn’t become fashionable until the 2nd half of the 20th century. The holiday has its origins as a religious holiday before it evolved into a celebration of lovers. In the second half of the 20th century, the tradition of exchanging cards grew to include exchanging gifts of all sorts. It was natural for chocolate to become a popular gift choice due to its associations with romance and as an aphrodisiac.

Both the Mayans and Aztecs believed the cacao bean had magical, or even divine properties suitable for use in the most sacred rituals of birth, marriage and death, according to The Chocolate Connoisseur, a book by Chloe Doutre-Roussel.
 
Chocolate companies have played up its role in passion with the names of their products. For example “Little Devil Chocolate Temptations’ or ’The Passion Collection’. Other product names include words like Bliss, Indulgence and Kiss. It’s hard to know if a name has any impact on how much passion the chocolate inspires, but it certainly capitalizes on the idea as well as perpetuates it.

Whether you believe chocolate has magical powers or truly is an aphrodisiac, a gift of good chocolate is always appreciated. Nowadays, there are increasingly more choices from organic and fair trade, to raw chocolate, and from milk to dark chocolate; surely one of these varieties may be the one your valentine is passionate about. Not sure, you can’t go wrong with a mixed assortment. Variety has always been the spice of life, and some would say romance and passion.

For More information on the history of valentines day chocolate and passion, read this article in Smithsonian Magazine.

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Jane Tabachnick

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