Tablet Shopping Gets Lift as Sift Secures $540K in Seed Funding Led by Premier Angel Investors From LinkedIn, Baidu, Sand Hill Angels and Sling Media

Company also attracts ex-LinkedIn Senior UX Designer John Deyto to be Creative and User Experience Director


WEBWIRE – Thursday, January 31, 2013

Burlingame, CALIF. – January 31, 2013 – Today  Sift , the iPad app that mines marketing emails to map users’ shopping fingerprints and deliver a beautiful shopping experience, announces their seed funding closure of $540,000. The company was originally backed by Tandem, the world’s first and largest mobile accelerator fund, and new investors include Shawn Wang, co-founder of Baidu and Unity Ventures, Deep Nishar, SVP of Product at LinkedIn, Bhupen Shah, co-founder of Sling Media, Sand Hill Angels and others.

Sift, which is reimagining the way consumers connect with the brands they love, will use the funds to continue to scale its team. The company’s latest hire is John Deyto, Director of Creative and User Experience. Deyto brings a strong background in tech and user experience design, including senior director roles at LinkedIn, Yahoo!, and GaiaOnline.

Sift began less than a year ago as part of Tandem’s elite mobile acceleration program , with the app’s founding members hailing from Digital Chocolate and VMWare. Tandem, Silicon Valley’s first and largest mobile acceleration fund, seeks three startups every quarter that have the product vision, engineering skill and utmost originality to go through their six-month+ acceleration program. In addition to funding, Sift received user acquisition and retention guidance, product and programming refinement, and a spacious office space in downtown Burlingame through the Tandem program.

“We chose Sift based on the talent of their team and their vision to transform the shopping experience on the tablet, “ said Doug Renert, co-founding partner of Tandem.  “And they’re off to a fast start, garnering a five-star app rating with impressive user engagement metrics.”

The Sift app is now available for download in the App Store. To learn more, visit http://siftshopping.com/.

You can also watch this video to see exactly how Sift works: http://www.youtube.com/watch?v=FsVIWbeO4MM&feature=youtu.be

About Sift:
Sift mines your stuffed inbox to deliver HD shopping bliss.  The Sift app instantly captures your e-commerce fingerprint through your email and magically turns the content there into a fun, personalized browsing app on the tablet.



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