Mediafed Unveils Qrius, A Powerful Way for Media Brands To Build Audience and Revenue Across Any Digital Platform

200 million users strong, Mediafed launches Qrius to socialize and mobilize news while maximizing revenue for publishers


WEBWIRE – Thursday, January 31, 2013

CAMBRIDGE, England & LONDON (January 31, 2013) – Today Mediafed, the global leader in digital publishing monetization, is launching Qrius, a contemporary spin on RSS feeds for the social and mobile generation.
 
Qrius joins the Twitter and the Facebook “follow” buttons on major media websites, giving publishers an easy way to earn advertising revenues and distribute content across devices. With over 200 million users and a five-year history of profitably monetizing feeds for over 2,000 premium publishers worldwide, Mediafed, through the launch of Qrius, is delivering what big media publishers have asked for: A way to build both audiences and revenue in the cross-device digital age.
 
Publishers around the world including IDG UK, Le Figaro, Reuters China, Bild and India Today have already jumped on board with Qrius to monetize their RSS feeds across mobile phones, tablets and the desktop Web.
 
“We expect our integration of Qrius to help drive additional revenue from our syndicated content,” says Juan Ramón Rodríguez, Director Comercial of El Economista. “We chose to integrate Qrius because of its reach on desktop and mobile through news reader Taptu, and because Mediafed has delivered real revenue to publishers like us through its extensive advertiser base.”
 
“Qrius is the future of RSS – now publishers will actually make money off content syndication, especially in the critical mobile arena, while consumers will have an easy, convenient way to follow their favorite news sites.” said Mediafed and Taptu CEO, Ashley Harrison. “We believe this solution satisfies both publishers and consumers needs and has the potential to capture a massive global market and make Qrius the new syndication button on every major online media outlet.”
 
For consumers, Qrius is a new way to easily follow all of their favorite news in just a few clicks, letting them read across their mobile devices and the desktop Web. Qrius feeds are currently streamed on mobile and desktop via Taptu, which is available on iOS, Android, BlackBerry, Samsung Bada and the desktop Web. Sending a news source through Qrius is as simple as clicking the follow button for Twitter or Facebook.
 
How Qrius Works:
·       Click the Qrius icon on any of your favorite news sites
·       Sign into Qrius using your existing Facebook, Twitter or Google+ login
·       In just a click, send your favorite content to Taptu to instantly begin reading your Qrius news on any device
 
Mediafed monetizes news feeds to 200 million consumers from over 2,000 premium publishers in over 55 countries around the globe. Working with over 1,200 blue-chip advertisers monetizing content for publications such as The New York Times, The Guardian and Le Monde, the company commands industry leading advertising rates today. Since its acquisition of Taptu, the award-winning social news-reading app, Mediafed’s mobile presence has quickly shot from 54 million in September to over 76 million to date.
 
Publishers interested in working with Qrius can learn more here: http://www.qrius.me
 
For more information on Mediafed, visit: http://www.mediafed.com  
 
Try Taptu HTML5 today:
http://taptu.com
 
For iOS:
http://itunes.apple.com/us/app/taptu/id392240746?mt=8
 
For Android:
https://play.google.com/store/apps/details?id=com.taptu.streams&feature
 
About Mediafed:
Founded in 2007, Mediafed works with leading global advertisers and publishers on a high-value CPM model to turn RSS feeds into profits. In addition, Mediafed provides an industry leading, ABC Electronic ratified, RSS metrics platform to provide publishers with detailed, granular information and data along with 24/7 support and syndication services to maximise content reach. Mediafed has a base of 200 million users and growing thanks to partnerships with some of the world’s best-known publishers including the New York Times, Le Monde, Reuters, Axel Springer, Hachette Filipacchi, IDG, El Mundo, La Gardere and WSJ China. Mediafed was named one of Europe’s top ten fastest growing digital media companies at the 2011 Media Momentum Awards and is ranked 26th in the 2012 Sunday Times Hiscox Tech Track 100, which lists the UK’s top private companies with fastest-growing sales over their last three years.



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Christina Shatzen
VSCpr for Mediafed
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