Verizon Wireless Delivers Exclusive “ROCK STAR: SUPERNOVA” Content to Customers’ Wireless Phones
TXT Voting, V CAST Music and V CAST Video, Ringback Tones Available to Verizon Wireless Customers
07/18/2006, BASKING RIDGE, NJ — For the second year in a row, Verizon Wireless is giving its customers a front row seat to the hit summer series, “Rock Star: SUPERNOVA,” which airs on CBS Tuesdays at 9:00 p.m. ET/PT and Wednesdays at 8:00 p.m. ET/PT. This season, Verizon Wireless customers can not only help choose the next lead singer of a newly formed group of former members from some of the most acclaimed American rock bands – including Tommy Lee (Motley Crüe), Jason Newsted (Metallica) and Gilby Clarke (Guns N’ Roses) – but they can also receive exclusive V CAST video performances from the show, V CAST Music downloads, ring tones, Ringback Tones and wallpaper.
“Rock Star: SUPERNOVA” is a Mark Burnett reality show that combines the world of rock music with a relationship-style unscripted drama performance competition. The lives of the contestants will be broadcast twice a week throughout the series from a Hollywood Hills mansion. Fans can view the show’s performances on CBS on Tuesdays at 9:00 p.m. ET/PT and can view the results show on Wednesdays at 8:00 p.m. ET/PT. Celebrated rock guitarist Dave Navarro (Jane’s Addiction, Red Hot Chili Peppers) and Brooke Burke (E! “Wild On”) return as hosts.
Exclusive V CAST Video and V CAST MUSIC Content and V CAST Performances
Verizon Wireless V CAST customers can catch the latest “ROCK STAR: SUPERNOVA” action with exclusive video content on their V CAST-enabled phones. Fans can watch musical performances, behind the scenes footage and eliminated performer interviews, as well as news coverage of post-show interviews. Plus, customers can check out each contestant’s performance from every show beginning at 7:00 a.m. ET the following day on V CAST by visiting the V CAST Showcase Channel in the Entertainment aisle on V CAST-enabled phones.
Immediately following every show, Verizon Wireless customers with V CAST Music-enabled phones can download the full song of each contestant’s performance to their phone. Customers can also get ring tones and Ringback Tones of these performances, plus the original versions of the songs by the original artists, from the V CAST Music catalog.
V CAST from Verizon Wireless – the nation’s first wireless broadband multimedia service for consumers – will also feature the latest in music from the show in V CAST Music, including contestants’ cover performances and full music downloads. Verizon Wireless’ V CAST Music is the world’s most comprehensive, over-the-air mobile music download service with more than one million songs available for download.
“ROCK STAR” Ring Tones, Ringback Tones and Wallpaper
Verizon Wireless customers can also purchase exclusive ring tones and Ringback Tones to personalize their phones from a selection of the latest “ROCK STAR: SUPERNOVA” music with the VZW Tones Deluxe application on select Get It Now®-enabled phones. Customers can also choose from a variety of “ROCK STAR: SUPERNOVA” wallpaper options by visiting getPIX on their phone, selecting Featured PIX and then ROCK STAR Ring Tones and Graphics on Get It Now-enabled phones and purchasing select content.
Verizon Wireless customers with TXT Messaging-capable phones can vote for their favorite contestant each Tuesday night following the performance show. To vote, Verizon Wireless customers simply send the TXT Message send the word “VOTE” to the ROCK plus the number for their favorite contestant (ex. ROCK5 for contestant number 5). After customers vote for their favorite rock star, they may choose to receive updates and information via TXT Message on the following related to the show:
+ V CAST Music Full Song Downloads
+ Ring Tones
+ Ringback Tones
+ V CAST Video Interviews with Show Celebrities
A two-way TXT Messaging-capable phone is needed to send and receive TXT Messages and standard rates apply. Customers may opt out at any time by replying “STOP” to a TXT Message they receive.
“ROCK STAR: SUPERNOVA” Show Details
After the winning singer is selected on the “ROCK STAR: SUPERNOVA” finale in September, the band will record an original album, to be co-written and produced by Butch Walker (hit songwriter/producer for Avril Lavigne and Pink). The album will then be released in the fall before the band embarks on a world tour starting in early 2007.
“ROCK STAR: SUPERNOVA” is produced by Mark Burnett Productions. Mark Burnett, David Goffin, Lisa Hennessy, Dave Navarro, Tommy Lee and Carl Stubner are executive producers. Conrad Riggs and Eden Gaha are co-executive producers.
How to Get V CAST and Get It Now
V CAST is currently available coast to coast, and runs on Verizon Wireless’ broadband network, the most award-winning wireless broadband network in the nation. To get V CAST from Verizon Wireless, customers simply equip their V CAST-enabled phones with a V CAST VPak subscription for $15 monthly access added to their Verizon Wireless calling plan. Unlimited basic video clips are included, but application download fees apply for 3D games, music and premium video. For more information, visit www.getvcast.com.
Verizon Wireless customers with select Get It Now-enabled phones can download applications from the shopping aisles of the Get It Now virtual store. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled phone and Verizon Wireless digital service to access the Get It Now virtual store.
For more information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless owns and operates the nation’s most reliable wireless network, serving 53 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Mark Burnett Productions
Mark Burnett Productions (MBP) is a leading production company in content for both primetime television and the internet. MBP revolutionized television with hits such as Eco-Challenge, Survivor, The Apprentice, The Contender, Rock Star: INXS, Rock Star: Supernova and its upcoming co-production with Steven Spielberg and DreamWorks Television, On The Lot. MBP also successfully reintroduced product placement as an integral part of each of its shows and has garnered a total of 42 Emmy nominations since 2001. Mark Burnett was listed as the #1 Most Valuable Player by TV Guide and in Time Magazine’s Top 100 most influential people in the world today.
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