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Turn on and tune into Pulsic at DAC 2006


Bristol, England – July 18th, 2006 - Pulsic Limited, the leading software company in delivering a totally integrated and complete solution for physical design of high volume IC’s, is offering visitors at this year’s Design Automation Conference (DAC) in San Francisco an innovative way of learning what’s new about Pulsic’s products and solutions. Six kiosk-style demo booths, complete with headphones and touch screen technology, are available for visitors to drive Pulsic’s demo content according to their specific areas of interest – away from the hustle and bustle of this popular annual show. This concept is a first for visitors at DAC 2006.

Because Pulsic offers a wide range of products and solutions for differing markets, demo users are invited to browse by custom digital design, analogue design, mixed signal design or by market segment, including LCD memory, Imaging, Automotive and Smartcard. Alternatively, users can take tutorials on hierarchical floorplanning, routing, placement, DFM, ECO, timing, OpenAccess and Process Rule support. Self-paced, demo users will be able to fast forward or backtrack their way through the demo at a speed that suits them.

A special focus of the demonstrations will be the recently announced Unity™ product. Unity is unique and is a single application providing a completely integrated environment for the physical design of custom digital, mixed-signal and analogue IC’s. Unity comprises: hierarchical floorplanning, placement, routing and editing, timing and signal integrity. Unity is designed to increase productivity, minimise design area and increase yield for the most demanding high volume IC designs, for example, memory, LCD, smartcard, and imaging applications.

Kevin Steptoe, Vice President of Marketing and Business Development at Pulsic commented, "We believe our self-service demos will enable visitors to learn about our products and solutions in a relaxed environment. Of course, Pulsic people will also be at hand to offer assistance and advice. Together with the launch of our revolutionary new product, Unity, the Pulsic booth is set to be an exciting place to visit at DAC this year.”

The Unity demo will be available for viewing at Booth #3073 at this year’s DAC (July 24-28, 2006).

About Unity

1. UniPlan boasts a unique hierarchical floorplanning capability which provides a ’divide and conquer’ approach in shaped based environments.
2. UniPlace brings Pulsic’s detailed placement technology, and its advanced placement capabilities to the Unity platform.
3. UniRoute is the next generation of Pulsic’s Lyric routing technology delivered under Unity and is compliant with Open Access and CDBA.
4. UniEdit incorporates Pulsic’s leading and intuitive shape based interactive and semi-automatic layout and editing features.

Unity runs on Linux/Unix and Windows operating systems and is priced from approximately $70,000, depending on configuration.

About Pulsic

Pulsic Limited is the leading software company in delivering shape-based physical IC design solutions. Pulsic provides advanced physical design automation to high-volume IC markets and specializes in memory, complex analog, custom digital and mixed-signal IC designs. Pulsic’s product range includes hierarchical floorplanning, detailed placement, automatic routing and interactive editing. Pulsic has delivered more than 150 tape-outs with over 40 customers worldwide and is the only supplier of specialized layout automation for memory; six out of the top ten memory manufacturers use Pulsic. Pulsic was founded in January 2000 and is a privately held company, headquartered in Bristol, UK. For more information, email, telephone +44 (0)117 325 5000 or visit


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