Free Marketing Webinar Alert: PlaceWise Media’s CEO Mort Aaronson to Present, “Bridging the Gap between Out-of-Home and Digital Advertising”


WEBWIRE – Tuesday, January 22, 2013

DENVER, Jan. 22, 2013 – The chairman and CEO of PlaceWise Media, Mort Aaronson, is conducting a free webinar this Thursday, Jan. 24 at 3 p.m. EST titled, “Bridging the Gap between Out-of-Home and Digital Advertising.” This free event is hosted by POPAI, the international trade association for the marketing at retail industry. Based on his more than 30 years of marketing experience, Aaronson believes the next battleground for ad relevancy will be fought between two tactics that are traditionally seen as separate media buys: out-of-home (OOH) and digital, and he predicts the outcome will be a draw.
 
According to Aaronson, OOH and digital will become indistinguishable as location technology delivers on the promise of hyper-targeted and hyper-relevant advertising. During this one-hour webinar, Aaronson will explore the technologies that are serving as the catalyst for bridging OOH and digital media, the changing functions of traditional OOH and its inevitable evolution, and how location technology is paramount in ad placement.
 
Attendees will learn:

  1. How to make retail advertising relevant, targeted and measurable.
  2. Why location technology is a game-changer for advertisers.
  3. How the media buying game will evolve once the traditional silos of OOH and digital are removed.

To register for this webinar, visit: http://www.popai.com/event-registration/?ee=20
 
About the Speaker
Mort Aaronson has more than 30 years of senior management experience. He previously served as vice president of marketing at MCI where he was responsible for the structure, marketing, support and operations of the $8 billion business markets division. He also served as MCI’s vice president of business development for the company’s investment in NewsCorp. As the president and chief operating officer of KNEnergy, Aaronson was responsible for the first United States deregulation of a utility company. As CEO of en.able, he pioneered the now ubiquitous business practice of consumer service bundling, and as president and CEO of Ricochet Networks he worked with local communities to activate Internet services in underserved areas. For the past nine years, Aaronson has served as chairman of GreyMatters, a business incubator that restructured the assets of Mallfinder Network creating Placewise Media. He is responsible for the strategic direction of the company with specific focus on capital, content, communications, partnerships and sponsors. Aaronson holds a bachelor’s degree from the University of Wisconsin and a graduate degree in direct marketing from New York University.
 
About POPAI
POPAI is an international trade association for the marketing at retail industry. Founded in 1936, POPAI prepares to celebrate its 75th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at retail producer companies and advertising agencies from six continents and over 45 countries from around the world. For more information, visit www.popai.com.
 
About PlaceWise Media
PlaceWise Media operates the largest digital and mobile network of mall shoppers in America. The network is connected through an integrated content-marketing platform leveraged by shopping centers, retailers and advertisers. The platform reaches hyper-local shoppers with SoLoMo and on-premise media, giving advertisers a one-stop, integrated ad-buy to reach consumers throughout the shopping experience from planning to purchase. Malls and retailers use PlaceWise Media to engage their shoppers with shopper-customized content and touch points. Privately-held and based in Denver, PlaceWise has serviced the retail industry with interactive marketing services since 1997. Visit PlaceWise Media at www.placewise.com
 
 



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Contact Information
Michelle Baum
Media Relations
DStreet
(1) 303-284-8440
mbaum@dstreet.com


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