Aussie Company Shares Big Small Business Accounting Software Secret with US

Australia’s leading small business accounting software company, Cashflow Manager are excited to announce the launch of ‘Accounting Sux’ in the US.


WEBWIRE – Monday, January 21, 2013

Often seen as the ‘small fish’ in the big pond of small business accounting software landscape in Australia, this multi-award winning Australian company is now being wooed by the US market with controversially branded program called ‘Accounting Sux’,  leaving its long established competitors, MYOB and Quickbooks, in its wake.

Known for being a little bit different, Cashflow Manager, www.cashflow-manager.com.au an Adelaide based small business accounting software; company is excited by what the expansion to the US will mean for the image of Australian businesses as strong financial managers who have largely survived the GFC unscathed. 

Wayne Burgan, former ATO insider and CEO of Cashflow Manager jokes about the difficulty most businesses face in maintaining good financial records saying; “People laughed when I told them that accounting sucks, until I showed them the new program for the US called ’Accounting Sux’. Why would an accountant tell you that accounting sucks? Well, the truth is that for most people it really does.  You only have to look at the state of small businesses in the US to know that this is true for most of them.” www.accountingsux/about.aspx 

Studies all over the world show that keeping poor financial records are a huge contributor to business failure. A study by A.J Williams discovered that almost all small businesses with poor quality records fail, while the chances of survival sky-rocket when excellent records are kept. Following ’Cashflow Manager’s’ award-winning success in Australia, ’Accounting Sux’ will allow U.S small business owners to put themselves in the strongest position possible for survival and limit the risks of falling off the ‘financial cliff’ that experts are predicting. www.accountingsux.com

According to statistics published by the Small Business Administration (SBA):

Mr Burgan says “Businesses in the UK are reaping the benefits of Cashflow Manager, simple small business accounting software, which was launched there in 1998 and we have a new release planned for the UK in January. Now businesses in the US need the same assistance so we’ve developed a program specifically for the US market and in typical brash Aussie fashion have given it the edgy name of ’Accounting Sux’”. www.accountingsux.com   

With Australians having a reputation of being ‘straight shooters’ the company is confident that their assistance will be well received by the US market.  It is yet another example of great Australian innovation being exported as a world leader to other countries.

“We’re not like other small business accounting software firms”, explains Mr Burgan, “Our product makes bookkeeping easy for people who have never been trained in accounting, so why not communicate this is a humorous, typically laconic Australian way?”For further information visit www.accountingsux.com 



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Contact Information
Carolyn Coventry
Marketing Manager
Accounting Sux
(61) 0882759025
carolyn.c@cashflow-manager.com


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