Fujifilm Announces the New X20 Premium Digital Camera, Featuring a New 2/3Inch X-Trans CMOS II Sensor and the EXR Processor II That Deliver the World’s Fastest Autofocus Speed In Its Class


WEBWIRE – Monday, January 07, 2013

FUJIFILM X20 delivers the world’s fastest autofocus speed in its class, and advanced sensor and processor improve resolution and reduce noise for amazing images
   
Valhalla, N.Y., January 7, 2013 – FUJIFILM North America Corporation announces the new FUJIFILM X20 digital camera that improves on the highly-acclaimed FUJIFILM X10 with an advanced 12MP 2/3” X-Trans CMOS II Sensor and the EXR Processor II to deliver the world’s fastest autofocus speed of up to 0.06 seconds*1. The X20 also receives a newly-developed, advanced optical viewfinder with a Digital Trans Panel that displays critical imaging information syncing perfectly with the manual zoom lens.
 
The X20 achieves improvements in reduced noise, as well as higher resolution thanks to its new X-Trans CMOS II Sensor. By combining the X-Trans filter array and removal of the Optical Low Pass Filter (OLPF) the X20 delivers:

 
“The new FUJIFILM X20 blends the award-winning performance of the X-Series with a classic design and easy operation for a truly pleasing photographic experience,” said Go Miyazaki, president and chief operating officer, FUJIFILM North America Corporation. “By incorporating a new sensor and new processor with features like phase detection and an Intelligent Hybrid autofocus system, the X20 achieves amazing speed and razor sharp image quality every time.”
 
Advanced X-Trans CMOS II Sensor and EXR Processor II
The FUJIFILM X20 features a newly-developed 12MP 2/3” X-Trans CMOS II sensor with a highly randomized and unique color filter array that eliminates the need for an optical low-pass filter that produces beautiful, high resolution images with edge to edge clarity.
 
The 2/3” X-Trans CMOS II sensor in the X20 achieves excellent sensitivity and is coupled with the advanced signal processing of the EXR Processor II to reduce noise by more than 30%*2 compared to conventional digital cameras in the category.
 
Fastest Autofocus in Class
The FUJIFILM X20 now features built-in phase detection that achieves the world’s fastest auto focus speed in its class as fast as 0.06 seconds*3, a fast start-up time of only 0.5 seconds*4, a shutter time lag of 0.01 seconds and a shooting interval of 0.5 seconds. It also features an Intelligent Hybrid Autofocus system that switches between phase and contrast detection, depending on the subject or scene, to achieve the best balance between speed and focus precision. 
 
Using its new Focus Peaking function, the X20 highlights high contrast areas of subjects for precise focusing while using manual focus mode, so that users can achieve perfect focus every time.
 
High Precision F2.0-2.8 4x Manual Zoom Lens
The FUJIFILM X20 uses the premium FUJINON F2.0-2.8 4x manual zoom lens that is made up of 11 glass elements in 9 groups, including 3 double-sided aspherical elements and 2 extra-low dispersion elements. The lens also uses FUJINON’s proprietary HT-EBC coating to effectively control flare and ghosting from appearing on images for consistent image clarity.
 
The X20 has a smooth optical 4x manual zoom lens barrel that allows users to determine precise composition quickly. And in Super Macro mode, users can get as close as 0.39” from a subject, for stunning close-up shots.
 
The X20 also uses a unique image stabilization mechanism that shifts 5 lens elements to compensate for camera shake by up to 4 stops, while also effectively preventing motion blur and reducing vignetting and loss of image resolution that usually occurs during camera shake.
 
The FUJIFILM X20 uses a 7 diaphragm blade system that enables users to create a beautiful soft ‘bokeh’ effect to make subjects stand out against a soft background.
 
Advanced Digital Trans Panel Optical Viewfinder
The FUJIFILM X20 has a bright optical viewfinder that features a newly-developed Digital Trans Panel that clearly displays shutter speed, aperture, ISO, focusing area and other shooting information. The X20’s advanced viewfinder also synchronizes with the 4x manual zoom lens so that users can accurately compose shots using the viewfinder even when the focal length is constantly changing. The Digital Trans Panel automatically switches the color of information in the shooting frame according to the scene and shooting conditions. Normally displayed in black, shooting information is automatically displayed by green LEDs for enhanced visibility in especially dark scenes.
 
Film Simulation Modes and Artistic Filters
To give users even more creative possibilities, the X20 also features Fujifilm’s proprietary Film Simulation mode which includes ten film simulation options that replicate the results achieved by Fujifilm color reversal films (Velvia / PROVIA / ASTIA) and professional color negative films (PRO Neg. Std / PRO Neg. Hi), along with three B/W filter effects (Ye filter, R filter and G filter).
 
The X20 also has Advanced Filter functions for additional artistic functionality, including Pop Color, Toy Camera, Miniature, Dynamic Tone, Partial Color, Soft Focus, High Key and Low Key. Users can also choose a separate Multiple Exposure function that combines two separate subjects into one photo, perfect for adding people into photos that they had missed.
 
A new Movie Scene Recognition feature automatically recognizes six types of scenes and optimizes settings for sharp results in a variety of shooting conditions. Additionally, the X20’s Intelligent Hybrid AF feature operates during the X20’s full HD 1080p video up to 60fps in a high-bit rate for smooth movie capture with reduced noise and sharp clarity. 
 
 
Sharp LCD Screen and “Q” Menu System
Composing and viewing images on the FUJIFILM X20’s LCD screen is easy and clear thanks to its high-contrast, 460k dot, 2.8” premium screen that has a wide viewing-angle and an enhanced GUI menu system.
 
The menu system in the X20 receives Fujifilm’s latest Q “Quick” button feature that allows users to quickly call up a wide-range of frequently-used settings, and the programmable Fn (Function) button allows users to assign commonly-used functions at the touch of a button.
 
The X20 also features an Advanced SR Auto mode, which detects not only the main subject but also whether it is moving or stationary to automatically optimize the focus, exposure, ISO and other settings.
 
Design and Build Quality
The FUJIFILM X20 is manufactured from a strong, yet lightweight, die-cast magnesium alloy, and the upper controls and camera base are superbly designed and add a sense of style and elegance. The mode dial and zoom ring have been ergonomically placed and precision-milled from solid aluminum for outstanding usability.
 
FUJIFILM X20 key features:

§  Fast start-up time of 0.5 seconds
§  Shutter time lag of 0.01 seconds

 
FUJIFILM X20 Accessories

 
*1 FUJIFILM research based on CIPA guidelines and conducted in “High Performance” mode as of November 2012. Compared with other digital cameras equipped with 2/3-inch sensor or larger, and conducted at the maximum wide-angle position with AREA-AF. Comparison models include the Canon EOSKissX6i, EOS5DMarkⅢ,SX40HS, SX260HS Nikon 7000, P510, L810, Nikon1 Olympus OM-D, XZ-1 Panasonic GX1, LX5, TZ30 Sony NEX-7, NEX-,α77, RX100, HX30V
*2 Compared with the X10.
*3 Fujifilm research. Compared with X10 and conducted in F8.
*4 Quick start mode
*5 Compared with the EXR Processor Pro
 
Pricing and Availability
The FUJIFILM X20 will be available March 2013 at the price of $599.95, and will be available in black and a two-tone silver and black.
 
For complete specs, please go to:  https://www.fujifilmusa.com/products/digital_cameras/showcase/index.html 
For all Fujifilm CES 2013 press releases and downloadable hi-res images, go to:  www.FujifilmUSA.com/CES2013.
 
 
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.
* At an exchange rate of 79 yen to the dollar
 
All product and company names herein may be trademarks of their registered owners.
 
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 Fujifilm
 Digital Cameras
 X20
 FinePix
Contact Information
Matthew Schmidt
Manager, Corporate Communications
FUJIFILM Holdings America Corp
(1) 914-789-8529
mschmidt@fujifilm.com


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