Audax Health™ Teams with Cigna to Improve Customers’ Health and Costs through Digital Engagement Platform


WEBWIRE – Thursday, January 03, 2013

• Cigna EVP and Global CIO Mark Boxer Joins Audax Health Board of Directors

BLOOMFIELD, Conn. & WASHINGTON - Global health service company Cigna (NYSE:CI) and Audax Health,™ an end-to-end digital health company, today announced a five-year strategic alliance to develop a customized digital engagement platform designed to help millions of Cigna customers improve their health through fun and engaging health related activities and information.

Cigna is teaming with Audax Health to create a digital health experience to make health a fun part of everyday life. With this agreement, the Audax Health platform will be a key player in Cigna’s suite of customer health engagement tools.

In addition to working together to create a distinctively engaging user experience, Cigna has committed to a capital investment in Audax Health as well as a deployment of the platform to its medical customers, and Cigna Executive Vice President and Global Chief Information Officer Mark Boxer has been appointed to the Audax Health Board of Directors. Other terms of the agreement were not disclosed.

“The power of Audax Health is that digital personalization, social networking, gamification and analytics can turn a mundane or onerous task into something positive, fun and rewarding,” said Cigna’s Mark Boxer. “Together, Cigna and Audax Health will develop a powerful platform to engage, educate, motivate and reward individuals to improve their health and health benefits.”

“This partnership creates an unmatched platform approach to consumer health management,” said Grant Verstandig, founder and chief executive officer of Audax Health. “We recognize that there is no silver bullet in health care and that managing health doesn’t just happen at the doctor’s office. We want to deliver a social, accessible, and personalized experience aimed at engaging consumers in the pursuit of a healthier lifestyle.”

“Cigna has long been ahead of the curve when it comes to engaging customers in new, innovative ways,” added Verstandig. “With Mark comes a unique focus on innovation, making him an invaluable addition to our Board. I personally look forward to co-creating a one-of-a-kind experience that will help Cigna strengthen relationships with its customers.”

Cigna is committed to helping customers improve their health, well-being, and costs by supporting each individual with guidance, tools and information designed to make health a fun and interesting part of every day life.

About Audax Health

Founded in 2010, Audax Health believes that consumers can and should be active participants in managing their own health. Audax creates a personalized lifestyle plan for consumers that allows them to connect and compete with others like them, track progress towards goals, and earn rewards with the objective of generating healthier lifestyles and preventing future illness. For more information, please visit www.audaxhealth.com.

About Cigna

Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy and vision care benefits, and other related products including group disability, life, and accident coverage. Cigna has sales capability in 30 countries and jurisdictions, with approximately 70 million customer relationships throughout the world. To learn more about Cigna®, including links to follow us on Facebook or Twitter, visit www.cigna.com.



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