Business Expert James Schramko Tackles The Debate Of Quality Vs. All-In-One Solutions In Latest Video
As more and more people subscribe to the "less is more" philosophy, the Internet marketing expert cautions people against cutting corners and compromising quality by cutting corners.
Sydney, Australia – Simplify. Simplify. Simplify.
This is the mantra of those who have adapted the minimalist approach to work and life. But in his latest online business tips video, Internet marketing expert and Super Fast Business CEO James Schramko warns people against stripping too many of the essential elements from their work just for the sake of subscribing to the “less is more” philosophy.
The minimalist trend started out as a lifestyle choice where people scaled back on material possessions to pursue more important life matters. The trend has been gathering steam in the world of business as many leaders and managers sought to reconfigure their ventures amidst the backdrop of global financial recession and emerging technologies.
“My mantra–and this probably comes from Mercedes- Benz–is that I’d rather have one high quality item than a whole bunch of cheap stuff. If I need a couple of high quality items to get the right result, then I’m going to have them instead of an all-in-one solution, because generally, all-in-one solutions mean you’re compromising on many aspects,” Schramko explains.
To further illustrate his point, the successful entrepreneur cited the equipment he uses to film his videos: a Canon 60D camera and a quality microphone. He argued that an iPhone may do the job but will not get the same results as investing in and using the right equipment.
“I don’t want to play with toys, clamps, microphones and stuff. I’ve got the good gear and I’m going to use it,” he adds to further emphasize the idea of “less but not cheap.”
In terms of video editing and distribution tools, Schramko divulged that he still favors using individual, specialist tools like Screenflow, Wistia, Leadplayer and YouTube to edit, upload and playback videos. Using these tools may not be as convenient and the whole process may involve a slightly longer time to complete but the results are sure to be far more superior. This mentality would also do well to spill over to the practice of writing content for websites and blogs. As Google puts a premium on relevance and quality, people should take the time to produce content that is well-thought out and can engage the target audience.
To sum up his business tips video, Schramko says that quality takes precedence over convenience and ease of use which all-in-one solutions offer. In order to get good results, one has to invest time, money, and effort to get good results.
“Don’t make the mistake of having cheaper things in your business. Now I’ve seen in the market a proliferation of simple tools that are kind of all-in-one and they look pretty nifty... but I think that is a corner being cut,” he warns.
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