Starbucks Helps Start New Year’s Resolutions Off Right With New Steel-Cut Oatmeal


WEBWIRE – Wednesday, January 02, 2013

Wholesome and nutritious oatmeal offering available in select stores beginning Jan. 3

SEATTLE - Just in time for New Year’s resolutions, Starbucks will launch a nutrition-packed start to the day with the new Starbucks® Hearty Blueberry Oatmeal. The new Hearty Blueberry Oatmeal will feature a blend of steel-cut and rolled oats for a hearty blend texture and new toppings including fresh blueberries, a fruit, nut and seed medley and agave syrup for a touch of sweetness. Ready to eat in five minutes and packed with seven grams of protein and six grams of fiber in a 280 calorie bowl, the new Hearty Blueberry Oatmeal is a satisfying choice to warm up cold winter mornings.
Starbucks Helps Start New Year’s Resolutions Off Right With New Steel-Cut Oatmeal (Photo: Business W ...

Starbucks Helps Start New Year’s Resolutions Off Right With New Steel-Cut Oatmeal (Photo: Business Wire)

“We know many people make wellness resolutions to kick-off the New Year and we’re excited to offer steel-cut oats and fresh fruit as part of our new oatmeal offering with Hearty Blueberry Oatmeal,” said Mary Wagner, Ph. D., senior vice president, research and development, Starbucks Coffee Company. “Starbucks® oatmeal has been a customer favorite since its launch in 2008 and we’re committed to continuing to innovate and provide selections that support a healthy lifestyle.”

Also this winter, Starbucks® Perfect Oatmeal will revamp with the new steel-cut and rolled oats blend, and a new name: Starbucks® Classic Oatmeal. The trio of delicious toppings – dried fruit blend, nut medley and brown sugar – remains available to customize the Classic Oatmeal. With 100 percent whole grains and a hearty texture, Starbucks® Classic Oatmeal and Hearty Blueberry Oatmeal each provide one of the recommended daily servings of whole grain, according to the USDA My Pyramid guidelines. Pair either oatmeal with an excellent source of calcium to start your day, Starbucks® Tall (12 fl. oz.) Nonfat Caffé Latte.

“I’ve always loved grabbing a cup of Starbucks oatmeal as my go-to breakfast when away from home, and I’m thrilled that it is now blended with steel-cut oats,” said Michelle Dudash, registered dietitian and author of Clean Eating for Busy Families. “The new Hearty Blueberry Oatmeal – along with Starbucks® Classic Oatmeal – has good protein and fiber, making it a great choice to help keep you fueled and satisfied all morning long.”

Hearty Blueberry Oatmeal will be available in approximately 4,500 company-operated stores in the U.S. beginning tomorrow and Starbucks® Classic Oatmeal will continue to be offered in participating company-operated and licensed stores in the U.S. and Canada.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.



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