eMotion Announces On Demand Ad Builder Solution
Sales and Marketing Groups Can Now Localize and Launch Branded Advertising and Promotions With Little Effort or Cost
SAN FRANCISCO, CA, 03/07/2005, eMotion, Inc, a leading provider of hosted solutions for managing and distributing digital media assets and marketing content, announces the immediate availability of its Hosted Ad Builder Solution. This new offer from eMotion enables corporate marketing departments and advertising agencies to offer their extended organization and clients an easy-to-use branded advertising template accessible through a web browser. By making it easy to create controlled, print-ready advertising in the widely accessible Adobe Portable Document Format (PDF), eMotion helps companies and their partners launch local advertising and promotions with greater speed and lower costs.
“eMotion continues to offer new solutions that leverage the functionality and security of our core digital asset management platform. Through research and work with customers, we created a solution that addresses real concerns about brand control, changes to workflow, and enterprise value,” said Jon Schupp, SVP of Sales and Client Services, eMotion. “Our customers can now provide their extended marketing, sales, and partner groups with a new service -- a way to quickly and easily customize advertisements and promotions without having to manage the service, integrate technology, or change how they work.”
Today, when a regional office requests localized advertising, the corporate marketing department must customize the layout of text and images for each request. Next, the new content must go through a review process for final approval. Fulfilling these basic customization requests costs corporate marketing groups money and increases the time required to deliver localized advertising and promotions.
For companies with multi-tier distribution channels and seasonal sales cycles, the number of requests can number several hundred per year. When these requests are denied or not fulfilled quickly enough, end users create advertisements or promotions using their own resources. Because these end users lack the tools and time required to follow branding guidelines, they inadvertently create content that dilutes brand value.
Hosted Advertising Templates Save Time, Preserve Branding
With eMotion, a corporate marketing department or an agency creates advertising or other content templates in native applications like QuarkXPress® or Adobe InDesign® and then uses eMotion’s Hosted Ad Builder Solution to enable interaction around the template. When they make it available through their branded eMotion Web site, they know that users will enter text using designated fonts and chose pre-selected images that meet branding guidelines. End users of this service, such as retailers and distributed sales teams, benefit because they need only a web browser to create powerful, branded advertising. These end users get results in industry-accepted formats such as Adobe PDF or Encapsulated PostScript (EPS) instantly saving them both time and money.
eMotion’s Hosted Ad Builder Solution is available as a stand-alone service or can be combined with other eMotion solutions such as the Hosted Marketing Extranet. Core technology in the eMotion platform enhances the enterprise value of the Hosted Ad Builder Solution by providing security, flexible administration models, and the ability to integrate with other applications or service providers. Using valuable Web-based solutions managed by eMotion, corporate marketing departments and advertising agencies can focus on content rather than delivery, extend collaboration outside organizational walls, and reduce costs through improved workflow.
eMotion, Inc. is the leading provider of hosted digital asset management software and services that allow the marketing and communications departments of global companies to quickly and dynamically manage, repurpose and distribute valuable digital media around the world. eMotion serves some of the largest brands in the world including ABC Television, AFLAC, Bechtel, Birkenstock, Coors Brewing Company, Diageo, Discovery Communications, Inc., Exxon Mobil, Genentech, and others. The company has offices in San Francisco and Vienna, VA. Additional information about the company can be found at www.eMotion.com
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