BBVA’s social network community now has more than 3.7 million followers
• BBVA has 2.7 million fans on Facebook and close to a million Twitter followers
• The bank’s YouTube channels have recorded more than 105 million views
The BBVA social network community is growing by the day and now has more than 3.7 million followers. The figures, updated daily, can be viewed using the new interactive graphics provided on the corporate blog bbvasocialmedia.com. The BBVA brand currently has 131 profiles on Facebook, Twitter, Linkedin, YouTube and Google+ in a total of 12 countries all over the world.
Clear data and transparency are the best way to measure a brand’s global impact on social networks. Thanks to a clearly defined policy for action on social networks BBVA now has 2.7 million fans on Facebook and close to one million followers on Twitter. 105 million videos have been viewed via our YouTube channels.
Social networks represent an essential tool for BBVA to improve its relations with customers. The bank’s position in new media, with new channels constantly in development, is therefore important for all of us. Several teams specializing in different fields work to improve services via these channels, based on the premise that there is no single BBVA, but instead several that cater specifically to the needs of each person around us. Users must be served by social media in the best way possible, wherever they may be.
BBVA’s position in social networks is driven by a multidisciplinary team included in several areas of the firm, ranging from content generation by the Brand & Communication Department to the development of innovative formats by New Digital Channels, right through to the Marketing Departments in each country, Customer Service Units, Human Resources, BBVA Research, Innovation, etc. Partnership between the experts in each division allows for efficient communications management and coordination in today’s ever-changing and complex environment.
Interactive graphics with dynamic data
The graphics summarizing the activity of the BBVA community on social networks have been developed by the New Digital Channels Department in partnership with the Communication & Brand Department. They have been designed to be interactive and to provide a visual and intuitive list of BBVA profiles by countries. The graphics are also dynamic, with the data, both overall and from each social network, automatically updated every 24 hours.
An independent service has been created that gathers the data from the APIs of Facebook, Twitter and YouTube respectively. The number of fans, followers or videos viewed are provided for each profile via APIs. Finally, the total number is calculated as well as how far the numbers have increased over the last 30 days for each social network.
BBVA is a customer-centric global financial services group founded in 1857. The Group has a solid position in Spain, it is the largest financial institution in Mexico and it has leading franchises in South America and the Sunbelt Region of the United States. Its diversified business is biased to high-growth markets and it relies on technology as a key sustainable competitive advantage. BBVA ranks among the leading Euro zone banks in terms of ROE and efficiency. Corporate responsibility is at the core of its business model. BBVA fosters financial education and inclusion, and supports scientific research and culture. It operates with the highest integrity, a long-term vision and applies the best practices. The Group is present in the main sustainability indexes.
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