Harper’s BAZAAR Launches New Pop of Color Mobile App at Miami’s Art Basel
An all-new app powered by Colorated technology makes shopping by shades easier than ever.
December 19, 2012 – New York, NY – Pop of Color, an innovative mobile shopping app for Harper’s BAZAAR, made its anticipated debut at ShopBAZAAR pop-up during Art Basel in Miami from December 5th through December 8th 2012.
Pop of Color, a mobile application powered by Colorated ( http://www.colorated.com ), makes shopping by shades easier than ever. Using their smartphones, shoppers can simply hover over a must-have hue and instantly receive a list of Harper’s BAZAAR editors’ top picks--all within their desired color story.
“Color has always inspired us,” says Khalid Meniri, CEO and Creative Technologist at SixAgency. “With Pop Of Color we can now have a true, personal shopping experience.”
Pop of Color is available for downloading on iTunes for iPhone® and iPad® at http://itun.es/i6Dy7nk
Colorated is a cutting-edge proprietary technology created by the award winning SixAgency ( http://www.sixagency.com/ ) for use in mobile applications. This exclusive technology uses real time color matching that exceeds expectations in precision and accuracy. Offering the convenience of cloud-based technology and offline capabilities, Colorated understands the hugely important but highly fragmented mobile landscape and fulfills brands with their customer acquisition, e-commerce, brand recognitions and product development needs. Credited with pioneering the luxury mobile shopping category for fashion’s first magazine and finest online store, Colorated is now being introduced in new markets including interior design, beauty, education, entertainment and geo-location services.
For more information, visit http://www.colorated.com
Founded in 2007, SixAgency is an award-winning, interactive agency led by a passionate group of strategic thinkers and creative minds. They conceive, design and develop both native apps and platform-neutral web solutions that drive must-have desire and maintain the highest levels of digital, mobile and innovative emerging technology. SixAgency proudly partners with forward-thinking brands including Harper’s BAZAAR, Oribe, TONI&GUY, DSQUARED2 and more.
For more information visit http://www.SixAgency.com
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