The new coolpure 1.0 concept refrigerator from BASF Polyurethanes to be presented at the “Living Kitchen”in Cologne (14. – 20.1.2013)


WEBWIRE – Tuesday, December 18, 2012

• how to combine new design languages with high functionality
• how to exploit the diversity of PU for the household appliances of the future

The fascinating thing about the new refrigerator concept from BASF Polyurethanes is that it does much so more than just refrigerate. coolpure 1.0 from BASF is a demonstration of creativity and technical ingenuity in exploiting the incredible versatility of polyurethane – thus opening up new possibilities in terms of materials and design. For the fridge of the future.

coolpure 1.0 is the concept for the fridge of the future

coolpure 1.0 opens up totally new fields of application for polyurethane in the refrigerator sector, where the emphasis until now has been mainly on insulation. These fields are joined by spectacular ideas for totally new design and a visionary slant on production.

coolpure 1.0 is a unique blend of innovative materials and functionality with modern design, a futuristic formal language and the use of sustainable materials. Our objective is just as clear-cut as our strategy: Rather than produce refrigerators itself, BASF aims to demonstrate with cutting-edge designs all that is possible with PU as a material. Transcending the bounds of pure insulation, it is capable of inspiring refrigerator manufacturers to develop new approaches.

What the fridge of the future has in store for us

1. Beautiful finishes with Permaskin® compounds

2. Low-energy, soft light with a flexible optical waveguide made of Elastollan®

3. Optimized insulation with VIP fixation Balindur ™

4. Lower energy consumption thanks to VIPs with a PU core

5. Elastocool® Advanced for higher productivity

6. Immaculate profiled seals made of Elastollan®

7. Soft-touch TPU door handles with Elastollan®

8. High-transparency shelves made of Elastollan

9. Boundless scope for design with Elastofoam® I for seat elements

10. Crystal-clear advantages with Window Spray Technology - COLO-FAST®WST

Visit us at: “Living Kitchen 2013”, Cologne, Hall 4.2, booth A- 032

About BASF Polyurethanes

BASF is the leading supplier of Polyurethane Solutions for systems, specialties and PU basic products. With its global network of 39 polyurethane system houses and its comprehensive product and service portfolio, BASF is the preferred partner of its customers in many industries. The BASF brand “PU Solutions Elastogran” represents over 40 years of experience of the market and technology leadership for Polyurethane Systems in Europe.

In the extremely service-oriented business of polyurethane systems and specialties, reliable PU experience and competence are crucial. Through its system house network, BASF provides fast local support, from technical service and sales to production and marketing during the development of customized solutions. With its world-scale plants, BASF secures its leading market position in the production of polyurethane basic products in all regions of the world.

Polyurethanes make life more comfortable, safer and more pleasant while helping to save energy sustainably. They contribute towards improved insulation of buildings and more attractive, lightweight design of cars. Producers of shoes, mattresses and household goods as well as sports equipment use the unique advantages of polyurethanes provided with the knowledge and expertise of the polyurethane experts of BASF world-wide. Further information is available on the internet at www.polyurethanes.basf.com.

About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.



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