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Mobile Apps for Business Grow as Smartphones and Apps Influence the Ways Consumers Shop


VICTORIA, Australia December, 2012 – Smartphones are revolutionising the way customers shop and search for information about the products that they are interested in. Since these gadgets burst into the scene, makers of mobile apps have done their best to keep up with the demands of consumers for instant information and instant access to purchase power.  Using the power of suggestion has become the number one strategy to sway consumers. This phenomenon of mobile apps for business has forever changed the way retailers do business and attract customers, and savvy retailers are spending more time on developing mobile apps that focus on what consumers are looking for online, allowing them to forge a bond and connect with their target clients.

The recently released ‘Report on Mobile Shopping’ from ForeSee Results, a firm which measures customer satisfaction, found that more than 33% of all survey respondents in the United States had accessed a retailer’s website using a mobile phone (compared to 24% in 2009), and an additional 26% said that they plan to use their mobile phone to visit a company’s website, mobile website, or use a mobile application in the future. In other words, more than half of all online shoppers are either already using or plan to use their phones for retail purposes*.

ForeSee Results’ study also found that the use of mobile phones is increasing dramatically, indicating that any retailer who is not wholeheartedly using mobile apps for business is leaving money on the table for competitors*.

Another report from Nielsen found that smartphone ownership had nearly doubled between 2008 and 2009 and Nielsen is forecasting that by 2015, smartphones will be the primary enablers of consumer shopping engagements*.

Yvette Buhagiar, Founder and Managing Director of App Budgie says, “Apps are a revolution in marketing and communication. Business owners are looking for the edge over their competitors and mobile apps allow them to achieve that. Apps allow for the most effective form of communication that currently exists (it is both time and cost effective). Mobile apps for business, in particular, give retailers the chance to reach their ideal clients and target market using personalised mobile apps for business.”

Online shopping has grown together with the mobile apps that have enhanced and improved the buyers’ shopping experience. With one click of a button, a potential customer can make that all-important choice – where to buy which product. Mobile apps for business have made it even simpler for customers to find the actual store as online maps show them how to get there.

Mobile apps for business has made it easy for customers to find the deals they are looking for online whilst giving retailers the opportunity to locate their ideal customers and gain more leverage in their chosen niche. Deal sites, in particular, are thriving, thanks to mobile apps for businesses as both customers and business owners are finding each other using smartphones and the right mobile apps.

App Budgie provides mobile apps for businesses both big and small with retailers now offering custom-branded apps that provide specific information, special offers, and coupons for their customers. App Budgie designs branded retails apps to build brand loyalty among their clientele. Meanwhile, a lot of advanced mobile shoppers are now using a multitude of functional shopping apps created by mobile apps developers like App Budgie. Mobile apps for businesses allow customers to browse through retail stores and a wide range of choices.

Discover a world of wonderful possibilities with App Budgie’s mobile apps for business. For more information, visit


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