Allen County War Memorial Coliseum implements NCR Vitalcast™ digital menuboard solution


WEBWIRE – Monday, December 17, 2012

NCR to provide digital signage and design services to Northeast Indiana’s largest sports and entertainment venue

DULUTH, Ga. – NCR Corporation (NYSE: NCR) today announced that Allen County War Memorial Coliseum, located in Fort Wayne, Indiana, has implemented an NCR Vitalcast digital menuboard solution, including more than 50 LCD displays and professional design services. The Memorial Coliseum will use the new digital signage system to provide advertising and up-to-the-minute menu information to the more than one million visitors who attend its sports and entertainment events each year. Named one of Venues Today magazine’s “Social Media Power 100” in 2012, the Memorial Coliseum is an established national leader in using digital marketing to engage and delight fans.

The Memorial Coliseum selected the NCR solution because of its ability to update menu signage cost-effectively and quickly. With their eye-catching graphics and compelling marketing messages, the digital menuboards increase customer spending while providing the venue with a tool to drive advertising revenue.

The new NCR Vitalcast digital menuboard solution integrates seamlessly with the coliseum’s NCR Venue Manager solution, enabling staff to instantly roll out new menu items and prices on signs throughout the arena. In addition, the platform’s automatic dayparting capabilities change menus multiple times each day, providing customers with real-time concession information.

“NCR’s digital menuboard solution has provided our venue with a winning combination of quality, value and operational stability,” says Randy Brown, executive vice president and general manager, Allen County War Memorial Coliseum. “NCR Vitalcast digital menuboards will enhance our brand as a leading event host in the tri-state area, while enabling us to respond to customer needs in real-time.”

“We are excited to work with the Allen County War Memorial Coliseum on streamlining their advertising and concession operations,” says Dennis Davidson, general manager of digital signage solutions, NCR Hospitality. “We look forward to creating a long-lasting partnership and providing the coliseum with all the content, technical and product support they need to maximize event revenues.”

About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, hospitality, gaming, public sector, telecom carrier and equipment organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia.

NCR is a trademark of NCR Corporation in the United States and other countries.

About Allen County War Memorial Coliseum
The Allen County War Memorial Coliseum is the tri-state area’s leading sports, entertainment and tradeshow facility, hosting over 1,000,000 visitors annually. Serving northeast Indiana, northwest Ohio and southern Michigan, the 80-acre Memorial Coliseum and Expo Center complex is host to the Fort Wayne Komets (ECHL), the Indiana-Purdue University Fort Wayne Mastodon basketball teams (Summit League), the Fort Wayne Mad Ants (NBADL) and the Fort Wayne Derby Girls (WFTDA). The facility also hosts national concerts, family shows, business and consumer events, the area’s largest tradeshows and private gatherings. For more information, visit www.memorialcoliseum.com.



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