Financial Literacy Television Vignettes Debut in Detroit


WEBWIRE – Monday, December 17, 2012

New public service television vignettes highlight personal finance concepts

DETROIT — Today Detroit Public Television debuts a series of television vignettes that focus on Ally Wallet Wise financial literacy concepts, which are now airing on local WTVS Channel 56.

Consisting of five one-minute videos, the series is based on the Ally Wallet Wise program, a free financial education initiative that teaches consumers the basics of budgeting, credit, banking and investing, and automotive finance through live, in-person sessions and online at www.AllyWalletWise.com.

Each of the vignettes, which were developed and filmed in the metro Detroit area, illustrates common consumer concerns related to personal finance. While one vignette depicts the results of brown-bagging lunch versus ordering fast food daily, another highlights the long-term wealth of a frugal individual over a trend-driven colleague.

“Ally Wallet Wise has reached thousands of consumers, providing much needed personal finance tips and resources,” said Gina Proia, chief communications officer at Ally Financial. “We’re pleased to support DPTV’s efforts to promote financial literacy and hope that this series will inspire consumers to reflect on the importance of personal finance knowledge.”

The new vignettes, titled “Credit Score,” “Laptop,” “Lunch Break,” “Millionaire” and “Mirror,” can be viewed by visiting: http://www.milearns.org/ally-financial/.

About Ally Financial
Ally Financial Inc. is a leading automotive financial services company powered by a top direct banking franchise. Ally’s automotive services business offers a full suite of financing products and services, including new and used vehicle inventory and consumer financing, leasing, inventory insurance, commercial loans and vehicle remarketing services. Ally Bank, the company’s direct banking subsidiary and member FDIC, offers an array of deposit products, including certificates of deposit, savings accounts, money market accounts, IRA deposit products and online checking. Ally’s Commercial Finance unit provides financing to middle-market companies across a broad range of industries.

With approximately $182 billion in assets as of Sept. 30, 2012, Ally operates as a bank holding company. For more information, visit the Ally media site at http://media.ally.com or follow Ally on Twitter: @ally.

About Detroit Public Television
Detroit Public Television (DPTV) is the non-commercial, viewer-supported PBS-member station watched by more than 1.5 million people in Detroit and Southeast Michigan and another 1.2 million people throughout Canada. DPTV also manages WRCJ 90.9 FM, Detroit’s classical and jazz radio station, in collaboration with the license-holder, the Detroit Public Schools. The radio station is located in the Detroit School of Arts. DPTV is licensed to the Detroit Educational Television Foundation and governed by a volunteer board of trustees from the local business, civic, and cultural communities.



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