AT&T Delivers Know-How to Consumers Making the Most of Digital Lifestyle
Online Tutorials Will Provide Consumers with Information on Photo Sharing, Digital Video Recorders, Wireless Phones and Related AT&T Services
San Antonio, Texas, July 14, 2006, Just in time for going back to school, AT&T Inc. (NYSE: T) has announced a new set of lesson plans designed to help consumers get the most out of the “Digital Lifestyle.” New online tutorials, available at www.att.com/choice, invite consumers to a hands-on experience with communications and entertainment products and services offered by AT&T, including AT&T Yahoo! High Speed Internet, AT&T| DISH Network and Cingular Wireless.
“Consumers have a strong desire for the next greatest gadget, and we want to ensure that our customers experience all of the benefits of AT&T technologies and services, including wireless phones and content for personal computers and TV devices,” said Mikal Harn, vice president of marketing, AT&T Consumer. “The AT&T tutorials and interactive demos are designed to give consumers a hands-on ’how to’ experience to help them more fully use the technologies that they currently own but may be underutilizing — as well as the opportunity to sample technologies they are considering or intending to buy.”
The site will launch with demos focused around AT&T’s most popular services and features. The company will add additional tutorials every few weeks. The tutorials, through 60-second live action video vignettes, will demonstrate how easy AT&T products and services are to use. Initially, consumers will learn easy tips and tricks for:
* Storing and sharing photos online
* Recording and viewing digital content on a digital videorecorder
* Setting up and managing a wireless home network
The online tutorial program is another tool designed to position AT&T as a trusted communications and entertainment services provider for consumers. The tutorials illustrate how the innovative and advanced features of AT&T products and services can help make consumers’ lifestyles more manageable. New demonstrations in August will include:
* Setting up and managing TV and Internet parental controls
* Downloading wireless ring tones
* Sharing photos using a Cingular phone
“Competition for the consumer is increasing, and AT&T is uniquely positioned to not only provide consumers with incredible value and flexibility but to also give our customers access to the latest in new technologies and services that complement a digital lifestyle,” said Harn. “We want our customers to experience the full value and enjoyment our services offer.”
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AT&T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 55.8 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.att.com.
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