Rolls-Royce: First choice for services
14 July 2006, Rolls-Royce continues to grow its service activities, which at £3.8 billion now account for 54 per cent of Group annual turnover, by working together with customers in order to deliver high equipment availability at an affordable cost.
This approach to services is depicted on the company’s exhibit at Farnborough International Airshow (Stand G17, Hall 4).
An eye-catching structure made up of interlocking rings symbolises the integrated approach that Rolls-Royce takes to ensure that the company is seen as the customers’ ‘first choice’ for services.
Miles Cowdry, Director – Services, said: “By being able to manage and predict the costs associated with Rolls-Royce products in service, we can add value to customers’ business activities and build positive long-term business relationships.
“Our Operations Rooms – both for civil and defence aerospace customers - are collating and managing engine data in real-time around the clock, and we have an extensive global network of repair and overhaul facilities to provide planned maintenance on behalf of customers.”
As the original manufacturer of the engines, Rolls-Royce believes it is particularly well-qualified to manage the risks it assumes in the contracts for looking after its gas turbines in service.
Rolls-Royce provides services at a fixed price over the long term by making use of the extensive knowledge it has of the products’ operational history and through the skills and responsiveness of its people.
In the civil aerospace market, Rolls-Royce provides TotalCare® and CorporateCare® for the airline market and business jet markets respectively. In defence, the approach is through Mission Ready Management Solutions (MRMS).
Each of these service provisions is focused on delivering increased availability, predictability, lower costs and ultimately better value for customers.
In the civil aerospace market some 45 per cent by value of the Rolls-Royce fleet is now under the Group’s management.
Service revenues now account for over 55 per cent of Rolls-Royce defence aerospace sales and since October 2005 over £470 million worth of MRMS contracts have been secured. Rolls-Royce now has MRMS agreements in place with all branches of the US military.
The Operations Centre in Bristol has moved to a 24/7 operation within a year of its launch.
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