Swaggable Launches First Social Sampling Platform to Help Brands Drive Consumer Reviews
Consumer reviews are playing a bigger role in driving sales but marketers have been frustrated at their inability to generate real reviews. Swaggable Inc. is launching the first service to help marketers spark reviews via social product sampling.
SAN MATEO, CALIFORNIA (December 12, 2012) –– Consumer marketing is experiencing a dramatic shift, as 90% of consumers trust recommendations from people they know while only 14% of consumers trusting advertising. Reviews and recommendations have become crucial purchase drivers yet marketers haven’t had a way to generate authentic reviews. Swaggable, a new social marketing platform, is offering marketers the first way to generate real consumer reviews by bringing targeted product trial campaigns to the social web. Marketers are able to drive reviews from desirable consumers in their target, while consumers get an opportunity to sample new products that interest them.
Consumers join Swaggable with their Facebook credentials and tag products and categories they’re interested in, allowing Swaggable to get product samples to the right consumers. Brands are able to target by age, sex, location and demand-data unique to Swaggable. After consumers try a product, they share their reviews on Swaggable and across other platforms like Facebook, Twitter, Pinterest, etc. Brands receive robust data on the results of their campaign, including actual consumer reviews, which they can use on their own sites.
To help brands discover the power of social sampling, Swaggable has launched a free, self-serve platform for brands (at Swaggable.com/Marketer), allowing brands to add products to Swaggable and see actual consumer demand, before launching a campaign.
The new marketer platform at Swaggable is unique in that it generates consumer demand that can be analyzed across demographics, giving marketers unparalleled data on interest for their products. Interested consumers peruse new products on Swaggable and click a ‘want’ button to indicate interest in trying the product. After seeing demand analysis, brands can then launch targeted social sampling campaigns to key consumers.
With over 20,000 members and growing daily, Swaggable has launched over 60 campaigns for a variety of consumer-packaged goods companies. These include food and beverage brands such as Dream Water and Numi Tea, as well as health and beauty brands such as Nature’s Gate and Pangea Organics. Swaggable has driven review rates as high as 75% for brand partners and is actively working on connecting trial to purchase through couponing.
Brands and Agencies that are interested in learning more should visit swaggable.com/Marketer.
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- Adnan Aziz
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