ESCORT Rings in the Season with Award Winning ESCORT Live™ Ticket Protection App,Class-leading New Products and Holiday VIP Program
ESCORT Inc., the industry leader of radar detection technology, continues its stepped up marketing campaign for the multi-award winning ESCORT Live™ real-time ticket protection network and ESCORT’s class-leading premium accessories including the 9500ix and SmartRadar detectors with special holiday plans, pricing and programs.
West Chester, OH, -- ESCORT Inc., designer and manufacturer of the world’s best premium automotive accessories, is ringing in the season with a dramatically stepped up marketing campaign that focuses on the multi-award winning ESCORT Live™ real-time ticket protection network and ESCORT’s class-leading premium accessories including the PASSPORT 9500ix™ and SmartRadar™ detectors.
The increased holiday marketing campaign includes print and internet placements, website enhancements, press support and a coordinated advertising push that features branding for both ESCORT’s direct sales and the firm’s many partners such as retailer Best Buy, internet outlet Amazon, national consumer electronics distributors and more.
“Our goal with the 2012 holiday season push is again to help consumers find the perfect gift for themselves, their special someone or the hard-to-buy-for person with products that help the recipients Drive Smarter during the holidays and throughout the year,” said Dave Smidebush, ESCORT’s Vice-president of Marketing. “Our premium products, including our award-winning ESCORT Live™ ticket protection app, help protect drivers from unwanted tickets all year long,” he added.
ESCORT’s ticket protection app, ESCORT Live™, the new SmartRadar™ Bluetooth® enabled detector and ESCORT’s flagship model, the PASSPORT 9500ix™, are all featured products in the campaign.
The ESCORT Live™ app continues to receive national accolades underscoring its trifecta win of the top industry awards upon its release: 2012 CES Innovations Award; last year’s SEMA Best New Mobile Electronics Product; and Popular Mechanics 2012 Editor’s Choice Award for Best New Product.
ESCORT Live™ is the social network for the road where drivers share live alerts with other drivers so everyone in the network can drive smarter. ESCORT Live™ uses Bluetooth® technology embedded in SmartCord Live™ power cords and the ESCORT Live™ app for the driver’s smartphone (iOS and Android). When alerts are detected, they are transmitted to the ESCORT Live™ “cloud” and then broadcast across the ESCORT Live™ network, notifying drivers of potential ticket threats. In addition to these live alerts, ESCORT Live™ provides live traffic (iOS), speed limit information and over-speed alerts and includes ESCORT’s industry leading Defender® database of fixed position cameras and speed traps.
ESCORT Live™ also works as a stand-alone ticket protection app that turns an Apple or Android smartphone into a radar detector.
“ESCORT provides the most advanced radar and laser defense on the market by utilizing our class leading radar detectors. The addition of ESCORT Live™ brings the power of real-time, cloud-based sharing among drivers,” said Smidebush. “ESCORT Live™ is the social network for the road so you can know sooner, react faster and Drive Smarter.”
“As in prior years, our holiday advertising push is designed to help make purchasing easier during the key holiday shopping and gift-giving season,” said Smidebush. “Many purchases will be accompanied by gift boxes for giving, free accessories and free shipping,” he added. ESCORT is using print, online, direct mail, email and point-of-sale advertising to communicate the holiday season specials.
For customers who buy direct from ESCORT, payment plans are available - this dramatically reduces the total up-front cost of owning, or giving, the world’s most capable radar and laser ticket protection packages, and, conveniently allows the user the advantage of receiving the full benefits of the coverage for the duration of the payment plan.
However, the primary focus of the holiday campaign is on the ESCORT Live™ ticket protection network’s connectivity to ESCORT’s class-leading radar and laser detectors including the 2012 new ESCORT SmartRadar™ Bluetooth® Enabled Radar/Laser Detector and the award winning PASSPORT 9500ix GPS ‘intelligent’ radar detector.
“We have experienced a phenomenal surge of ESCORT Live™ subscribers as countless thousands have read or seen firsthand how the ESCORT Live™ ticket protection app works with our test winning PASSPORT 9500ix™, 8500 X50™ and SmartRadar™ detectors. All are designed to easily take advantage of the ESCORT Live™ ticket protection app,” said Ron Gividen, ESCORT PR Director.
“ESCORT is repeatedly named the leading innovator and designer of the most advanced radar and laser products available in the market,” said Gividen. “Our new SmartRadar™ detector provides drivers a class-leading out-of-sight radar detector that connects seamlessly with the ESCORT Live™ ticket protection app designed for their smartphones.”
The ESCORT SmartRadar™ unit is a supercharged, out-of-sight radar/laser detector with built-in Bluetooth® wireless technology. Similar to the PASSPORT series of radar and laser detectors including the 9500ix and 8500 X50, the SmartRadar™ unit is designed to easily connect with ESCORT Live™, the multi-award winning ticket protection network.
For more information on the award winning ESCORT Live™ ticket protection app, ESCORT holiday shopping, VIP programs and ESCORT’s complete line of premium automotive products including the new SmartRadar™ Bluetooth® enabled detector and ESCORT’s flagship model, the PASSPORT 9500ix™, visit ESCORTinc.com or call the company direct at 800-964-3138.
About ESCORT Inc.
ESCORT Inc. is the leading manufacturer of high-performance radar and laser detectors, the patented ESCORT Live™ real-time ticket protection network, commercial fleet ESCORT SmartOffice™ rugged mobile PC, ESCORT MobileTV™, Guardian Alert reverse obstacle detection systems, Entourage GPS-enabled navigation and tracking products, ESCORT QuickStart™ and other Drive Smarter products. ESCORT manufactures products under the ESCORT, PASSPORT, REDLINE, SOLO, Vector and BELTRONICS brands. The company is headquartered in West Chester, Ohio, with its principal manufacturing facility located in Mississauga, Ontario, Canada.
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