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Frost & Sullivan Recognizes BT Conferencing for Remarkable Market Penetration in Audio Conferencing


Company is one of fastest growing and most dynamic conferencing service providers in the industry

Palo Alto, Calif. — July 13, 2006 — Frost & Sullivan recently named BT Conferencing as the recipient of the 2006 Frost & Sullivan Award for Market Penetration Leadership in the audio conferencing services market.

Frost & Sullivan’s Market Penetration Leadership Award is bestowed upon a company that has captured the most market share within its industry. The Award recognizes BT Conferencing’s strategic excellence in product innovation, marketing, and sales strategies that have resulted in the largest gain of market share during the analysis period.

With more than 25 years experience in the industry, BT Conferencing is the largest audio conferencing service provider in the European market and one of the fastest growing conferencing service providers in the US.

BT Conferencing has continuously helped its global customers communicate and collaborate in real time by providing superior conferencing services, which in turn played a crucial role in the company recording a 37 percent growth in revenue globally and 66 percent in the U.S. over the last two fiscal years.

“BT Conferencing is focused on Unified Communications and accordingly has successfully built their business as a service innovator,” said Sally Windman, industry analyst at Frost & Sullivan. “Their model has propelled an impressive growth rate and rapid market penetration in what is commonly seen as a mature market.”

A key differentiator for BT Conferencing is their flexible approach to creating customized solutions for customers. BT Conferencing partners with clients to identify their specific needs, and then deploys best of class service and support that help customers address the communication and collaboration challenges and opportunities they face. BT Conferencing’s tailored service components include: End user adoption and education; Development Services; Helpdesk Services; Service Management; Customized Billing, Reporting and Training; and Innovative Systems.

The company offers an extensive range of conferencing products and services including its flagship reservationless audio product, BT MeetMe, as well as end-to-end Audio, Web and Video conferencing services. Additionally, BT Conferencing offers managed solutions that increase productivity, tighten network security, provide substantial savings, and allow for increased investments in network infrastructures.

“In this mature market, uncovering unique strategies is key in differentiating oneself for success,” stated Windman. “BT Conferencing has become one of the fastest growing companies by providing best in class services to their customer base with its valuable suite of products, committed sales teams, and strategic alliances all revolving around a concentrated focus on customer satisfaction and understanding.”

With BT established as one of the world’s leading providers of communications solutions serving customers in Europe, the Americas and Asia Pacific, BT Conferencing offers seamless solutions that can be scaled globally. By leveraging its partnerships with leading technology providers, a total communication solution can be created for each client. The end solution subsequently addresses their customer’s needs for a ‘Converged’ approach, which includes an integrated communications solution.

The Market Leadership award will be presented to BT Conferencing at Frost & Sullivan’s upcoming Best Practices Global Excellence Awards Banquet in July 2006. Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company’s industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit or


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