Why is Direct Mail Marketing a Good Strategy for Large Corporations | Strategic Marketing and Mailing

Strategic Marketing and Mailing (SM&M), located in Champaign, Illinois, provides companies with the assistance of direct mail marketing solutions. Direct mail is a good strategy for large industries because it leaves a bigger impact on consumers with physical media. Now more than ever direct mail is more measurable and valuable to marketers.

Most marketers believe that in this digital age, social media and online marketing is the most prevalent solution to drawing in their target market; however, direct mail marketing is still the strongest and most measurable marketing solution. “According to a recent survey conducted by Target Marketing Magazine, the channel that delivered the strongest ROI for customer acquisition for B2C marketers was direct mail,” stated Steve Olenski an advertising marketing and media contributor to Forbes.com, on March 11, 2012.

Direct mail is a great marketing strategy to help companies grab their consumers’ attention by using a tangible outlet that provides information, discounts, and awareness of a product or service. At Strategic Marketing and Mailing, they handle all of the direct mail marketing preparation to ensure that every direct mail campaign is customized and personalized to break through the clutter of other marketing messages.

About Strategic Marketing and Mailing

Strategic Marketing and Mailing provides direct mail marketing services by handling every aspect of each direct marketing campaign. The products they provide include letters, surveys, postcards, brochures, static cling decals, statements, loyalty cards, reminders, self mailers and more. With Strategic Marketing and Mailing they know that each direct marketing campaign will deliver results, enhance loyalty and ultimately grow their clients’ businesses. For more information, please visit: http://www.strategicmail.com.
 
Steve Olenski, “Direct Mail: Alive And Kicking.” Forbes.com, LLC. 3/11/12. (http://www.forbes.com/sites/marketshare/2012/03/11/direct-mail-alive-and-kicking/)

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Strategic Mail

Jason Combs

Strategic Marketing and Mailing

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