Motorola Launches Global Flagship Stores with Shanghai Opening
China location is first step in global effort to help consumers get more out of their products
SHANGHAI – 13 July 2006 – Motorola, Inc. (NYSE:MOT) a global leader in wireless communications, today launched a worldwide initiative to open Motorola branded stores in key markets with the opening of its first “Global Flagship Store” in a busy shopping area in downtown Shanghai.
Applying the same kind of innovative design approach that distinguishes Motorola’s award-winning mobile handsets, Motorola Flagship Stores feature a unique, interactive layout, highly trained staff, phone customization and experience pods. All are intended to create a deeply experiential environment that incorporates Motorola’s full product range and bring to life Motorola’s vision of seamless mobility – anytime, anywhere.
“Motorola’s Flagship Stores are designed to help consumers get more out of their Motorola products, beginning with an enhanced purchase experience and continuing throughout the time they own the tools for connection and communication,” said Motorola’s Jeremy Dale, vice-president of retail marketing. “We believe that through personalized service, an innovative and engaging retail environment, and a broad presence of these stores in the market, we offer a truly seamless consumer experience and will drive overall sales of the entire Motorola product family.”
Motorola has spent the last two years deeply engaged in a global research and development effort around the new retail concept, and as a result has come up with an approach that is centered around the consumer.
Fun is a core element of the stores, offering users an opportunity to personalize their phones using laser etching and customized “phone tattoos,” as well as unique in-store training programs and on-site factory authorized technicians to aid with questions and any necessary service.
Beyond the Motorola Flagship Stores themselves, Motorola is planning on taking advantage of the modular nature of the Flagship Store design to launch “store-in-store” shops and non-flagship stores.
“The key elements of the Motorola Flagship Store are modular, scalable, and flexible, ensuring that various incarnations of our signature store design will soon be found in stores worldwide" said Dale. “Motorola will only launch flagship stores, stores or “stores-in-stores” if it benefits our customers and partners who will be opening and operating the stores.”
The Shanghai Motorola Flagship Store is the first of four planned for mainland China, with additional key locations throughout Asia and around the world to follow. “Chinese consumers are as sophisticated as any consumers in the world" said Michael Tatelman, Motorola corporate vice president and general manager Mobile Devices, North Asia. “Launching our Flagship stores in China not only gives us the opportunity to become the brand of choice for China’s sophisticated consumers, it also gives us a unique opportunity to hone the retail concept for markets worldwide.”
“Motorola’s goal with the Flagship Stores is nothing short of the reinvention of mobile retail culture and the transformation of the consumer experience, and our mission has always been to help people realize their human potential through the power of technology” said Tatelman. “The Flagship Stores are a superb opportunity to bring our vision of seamless mobility to life for consumers in a way that is experiential, human, and fun.”
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com.
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