Mudlick Mail Launches Service for Oil and Lube Market
Company’s direct mail campaigns will help oil and lube shops market new offerings
Acworth, GA – After years of successfully helping general auto repair centers reach their customers and grow their sales, direct mail provider Mudlick Mail is expanding into the oil and lube market. The company will provide strategically targeted campaigns to oil and lube shop owners hoping to raise awareness about new and broader services.
Because cars are now being built to run more efficiently, oil changes are needed less frequently – on average about every 7,500 miles rather than every 3,000 miles, which was once considered standard. That change has led consumers to make fewer trips to their local oil and lube shop. As a result, oil and lube shop owners are branching out and offering wider maintenance options to give customers more reasons to return. Now, consumers can easily have their air filter replaced or a transmission flushed at an oil and lube shop.
“Oil and lube shops are smart to expand their menu of offerings and we plan to help them make their customers more aware of the full range of services available,” said Tim Ross, president of Mudlick Mail.
Mudlick Mail can not only help oil and lube specialists craft a compelling offer to advertise their new services, but can also identify the best market to target.The company’s campaigns rely on in-depth market research, allowing shop owners to target customers by income, geographic area and even vehicle make. Mudlick Mail’s campaigns also serve as a one-stop shop, offering graphic design services, printing, listing services, postage and delivery for one flat fee. In addition, the company offers key strategies to help shop owners maximize the effectiveness of their direct mail campaigns.
Mudlick Mail CEO Greg Sands founded the company in 2008, after searching for years for the right advertising vehicle for the more than 30 repair shops he operates in four states. An industry veteran, Sands is familiar with the pressure changing market conditions can place on shop owners.
“Consistent marketing is essential to surviving any downturn. Shop owners must make every effort to remain front-of-mind with customers – especially if they have new services or benefits to promote,” Sands said.
A company on the rise, Mudlick Mail mailed more than 35 million pieces of mail in 2011, up from 22 million in 2010. The company is projecting sales growth of 41.6percent in 2012 and expects to mail 60 million pieces of mail.For more information about Mudlick Mail visit www.mudlickmail.com
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- Lu Stasko
- The Stasko Agency
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