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Bluefly February Sales up 12%


WEBWIRE

NEW YORK, NY -- March 4, 2005 -- Bluefly, Inc. (NASDAQ SmallCap: BFLY), a leading online retailer of designer brands, fashion trends and superior value (www.bluefly.com), announced today that its net sales for the month of February 2005 increased by approximately 12% to nearly $4.1 million from approximately $3.6 million for the month of February 2004.

About Bluefly, Inc.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior values. Bluefly is headquartered at 42 West 39th Street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.



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