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Profit Coach Reveals Action-Centred Leadership More Important for Building a Successful Start Up Company than Uni Degree


VICTORIA, Australia November, 2012 – Building a successful start up company in 2012 isn’t as hard as it used to be. Whilst the market remains extremely competitive and consumers have more power than ever before, there are many pluses that tip the scales in favour of budding entrepreneurs. These pluses include government support tools, consumers being willing to try new organisations and products, and the general welcoming of the entrepreneurial mindset all combine to make it easier than ever to take those first few steps that turn a dream into a business.

Australians making their dreams a reality sounds fantastic, but some business experts are predicting that the lack of hurdles to get to the ‘finish line’ of starting a new business will lead to a shortage of business management skills amongst Australian business owners. While many business owners open their doors based on the ‘dream’, they can find it difficult to comprehend profit and loss formulas, strategic business planning, and managing cash flow in a start up company.

Bucking the trend, one business coach who has been in the field for over 25 years, believes that business owners do not actually need to go to university. “Building a successful start up company is more about the people in the organisation and the people they consult with than the knowledge of the individual,” says profit coach Gerald Richards from 3x5x7 business consulting company. “Many of my clients did not initially understand profit margins or even marketing, but they enlisted the help of experts who did – and now they are successful companies.”

Gerald’s business coaching company 3x5x7 helps business owners and entrepreneurs achieve measurable and improved results through skills transfer, practical application, and ongoing development of management.

“True leaders exhibit three traits: they know what has to be done, are results-oriented and they take people with them,” says Gerald, who is an advocate for Action-Centred Leadership. This approach deals with the practical side of leadership, with an emphasis on the importance of strategic business planning, identifying objectives and targets, allocating resources, decision-making, team management, resolving conflicts, encouraging creativity, learning how to delegate, leading meetings, and coaching.

3x5x7 offers training in the Action-Centred Leadership approach, as well as other useful business strategies and tactics. For more information on the organisation that has supported the success of government agencies and private enterprises large and small, and how to enlist the help of a talented business consultant for building a successful start up company, visit today.


 Start up company
 Starting a new business
 Managing cash flow
 Successful start up
 Planning for start ups

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