Natural Health Science Launches Patented Male Sexual Enhancer Prelox(R)

Revolutionary Dietary Supplement now Available Online and at GNC Stores Nationwide

HOBOKEN, NJ, 03/04/2005, Natural Health Science Inc. launches Prelox®, a revolutionary patented dietary supplement that helps support erectile quality and revitalize sexual performance. Prelox® is now available at General Nutrition Center (GNC) stores throughout the United States and online at www.prelox.com.

“Millions of men suffer chronic problems with their sexual wellness and many of them are looking for a drug-free boost to their sexual health,” said Steven Lamm, MD, Clinical Assistant Professor of Medicine, New York University Medical School and author of the upcoming book ’The Hardness Factor.’ “Prelox® is a scientifically supported natural alternative that can help men achieve greater erectile quality, move past their performance anxiety and get more satisfaction from their sex lives.”

Prelox® is a clinically tested and patented combination of two potent ingredients, L-Arginine aspartate, an amino acid that plays an important role in nitric oxide mechanisms in the body, and Pycnogenol®, a natural plant extract originating from bark of the Maritime pine that grows along the coast of southwest France and expands and supports healthy blood vessels. Research shows that Prelox® helps protect, restore and sustain blood flow to the genital area, naturally enhancing erections and the body’s sexual response.

Prelox® measurably and scientifically demonstrated its effectiveness in increasing and enhancing sexual performance throughout three clinical studies in the United States and Europe. In these studies, almost 85 percent of Prelox® users said it improved erectile function and more than 70 percent of Prelox® users said it was easier to initiate and sustain an erection.

In a study at the New York University School of Medicine, more than 80 percent of male subjects rated Prelox® as effective in improving their ability to engage in sexual activity.

Furthering evidence of its effectiveness, Prelox® has been awarded a U.S. patent (U.S. 6,565,851 B2 for the relief of the symptoms of erectile dysfunction).

Prelox® is safe and easy to use -- two tablets, twice a day for the first two weeks; then one to two tablets, twice a day to maintain and sustain enhanced pleasure and performance.

Study participants said Prelox® helped them recapture their sexual pleasure and passion. Prelox® was preferred by many study participants as a natural alternative to improve erectile quality, minus the side effects and time-limitations of prescription medications.

“While prescription medication is a treatment, Prelox® is all-natural and becomes part of your diet like any vitamin or health supplement. Prelox® acts at an earlier step in the process leading to an erection,” said Dr. Lamm. “During regular supplementation with Prelox®, healthy production of nitric oxide is permanently restored. This allows men to enjoy a more fulfilling sex life including spontaneous arousal and stronger erectile quality.”

For more information, visit the Prelox® Web site at www.prelox.com. The Web site provides insightful information on male sexual wellness and animation illustrating how Prelox® improves blood flow to help men achieve and sustain improved erectile responsiveness.

Prelox.com posts details on scientific research, testimonials from men and women and answers to frequently asked questions about sexual health and erectile quality. The site also provides links for private online purchase of Prelox® at GNC (www.gnc.com).

Natural Health Science Inc. is the North American distributor of Prelox® on behalf of Horphag Research and the exclusive supplier of the patented ingredient Pycnogenol®.

Natural Health Science Inc. (NHS) based in Hoboken, New Jersey, is the North American distributor of Prelox® on behalf of Horphag Research. Prelox® is a registered trademark of Horphag Research and is protected by US patent 6,565,851 and other international patents. Pycnogenol® is trademark of Horphag Research Ltd. and is protected by one or more U.S. patents #4,698,360 / #5,720,956 / #6,372,266 and other international patents. For more information on Prelox® please visit www.prelox.com.

THE SCIENCE OF PRELOX®

Understanding the Science Behind Male Sexual Wellness

Defining Prelox®

Prelox® is a patented combination of two clinically tested potent ingredients -- L-Arginine aspartate and Pycnogenol®. Together, these important nutrients help protect, restore and sustain blood vessel health and improve a man’s blood flow, naturally enhancing erections and the body’s sexual response.

L-Arginine is an amino acid found in many food stuffs rich in proteins. L-arginine is an essential precursor for the generation of nitric oxide, a messenger molecule which plays a key role for regulation of blood circulation. Nitric oxide was found to be so important for blood circulation that the Nobel Prize was awarded for its discovery. Studies have shown that nitric oxide is crucial for the regulation of blood flow to the genital area and plays a critical role in sex drive and sexual satisfaction.

Pycnogenol®, nature’s super antioxidant, is made from bark of the French maritime pine tree and has been demonstrated in clinical studies to activate the enzyme that turns l-arginine into nitric oxide. As a result, the enzyme more efficiently generates nitric oxide, which is synergistically supported by abundant supply of l-arginine. The nitric oxide naturally expands arteries thus allowing for better blood flow.

When these two important ingredients are combined, they have a beautifully synergistic effect and benefit. By increasing the amount of nitric oxide, the trigger of male sexual response, L-Arginine and Pycnogenol®, in the form of Prelox®, enhance responsiveness, sexual stamina, erectile quality and ultimately enjoyment.

Clinical Studies

Prelox® measurably and scientifically demonstrated its effectiveness in increasing and enhancing sexual performance throughout three clinical studies in the United States and Europe.

What Prelox® users said:

-- 84% of Prelox® users said it improved erectile function
-- 65% of Prelox® users said it was easier to initiate an erection
-- 70.3% of Prelox® users reported it was easier to sustain an erection
-- 65% of Prelox® users said it increased morning erections
-- 78% of Prelox® users judged Prelox® to be effective

In a study at the New York University School of Medicine, more than 80 percent of male subjects rated Prelox® as effective in improving their ability to engage in sexual activity.

The Studies:

-- Prelox® for improvement of erectile function: A review European Bulletin of Drug Research, Volume 11, No. 3, 2003. Steven Lamm, Frank Schoenlau, Peter Rohdewald
-- Treatment of erectile dysfunction with Pycnogenol® and L-arginine. J Sex Marital Ther. 2003 May-Jun;29(3): 207-13. Stanislov R, Nikolova V.
-- Lipid metabolism and erectile function improvement by Pycnogenol® extract from the bark of pinus pinaster in patients suffering from erectile dysfunction - a pilot study Nutrition Research. 23(2003); 1189-1198.

Prelox® Vs. Prescription Medication
Sildenafil citrate (marketed as Viagra® in the United States) has proven to be an effective treatment for erectile dysfunction. In the body, it prolongs and amplifies the activity of nitric oxide, thus compensating for the lowered amounts of nitric oxide produced by men as they get older. The downside is sildenafil citrate needs to be taken “on demand” or timely before sexual activity can commence.

The nature of Prelox® is different. While prescription medication is a treatment, Prelox is a daily dietary supplement that boosts overall sexual wellness and acts at an earlier step in the process leading to an erection. During regular supplementation with Prelox®, healthy production of nitric oxide is permanently restored. This allows men to enjoy a more fulfilling sex life including spontaneous arousal and stronger erectile quality.

It is suggested the dosage of sildenafil citrate should be reduced when supplementing with Prelox® and to consult with a physician before taking both substances together.

Patented Evidence

In addition to significant scientific evidence of the effectiveness of Prelox® is the fact that it was awarded a patent (US 6,565,851 B2 for the relief of erectile dysfunction).

What the Expert Says

“Millions of men suffer chronic problems with their sexual wellness and many of them are looking for a drug-free boost to their sexual health. Prelox® is a scientifically supported natural alternative that can help men achieve greater erectile quality, move past their performance anxiety and get more satisfaction from their sex lives. While prescription medication is a treatment, Prelox® is all-natural and becomes part of your diet like any vitamin or health supplement. Prelox® acts at an earlier step in the process leading to an erection. During regular supplementation with Prelox®, healthy production of nitric oxide is permanently restored. This allows men to enjoy a more fulfilling sex life including spontaneous arousal and stronger erectile quality.” -- Steven Lamm, MD

Steven Lamm, M.D., nationally known health expert, is a widely respected medical practitioner and professor of medicine. Currently, Dr. Lamm serves as Clinical Assistant Professor of Medicine New York University- Bellevue, is a best selling author and has conducted several clinical trials, including study of Prelox®. He graduated from Columbia University with a BA and earned his Medical Degree from the New York School of Medicine. Dr. Lamm has logged more than 250 national TV network appearances including ABC’s The View and discussed a variety of health and medical topics. Dr. Lamm is author of the upcoming book The Hardness Factor due out in May 2005.

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