Epsilon Cited as a Strong Performer by Independent Research Firm in Customer Engagement Agency Report
Epsilon Receives Its Highest Scores for Technology Integration, Customer Data Strategies, Customer Metrics and Measurement Methodologies, Customer Experience Agency Market Strategy, Customer Satisfaction, Market Presence, Installed Base and CEA-derived Revenues
DALLAS, TX — — Epsilon today announced that it was named a strong performer in the November 2012 report “The Forrester Wave™: Customer Engagement Agencies, Q4 2012” by Forrester Research, Inc. In this evaluation, Epsilon received the highest scores for Customer Data Strategies and Market Presence among all vendors, and was among the highest ranked in the Technology Integration and Customer Experience Agency Market Strategy categories.
The report defines Customer Engagement Agencies as, “Agencies that focus on defining customer-oriented business strategies and mapping them to tactics and execution. They help clients maximize customer profitability and optimize customer experiences by applying data and analytics to every interaction.”
The evaluation cites Epsilon’s 2011 acquisition of Aspen Marketing, highlighting that the “technology and data integration has been largely successful – especially where clients leverage Epsilon’s loyalty offering.”
While the study took place prior to Epsilon’s recently announced agreement to acquire Hyper Marketing Inc., we believe the deal will significantly alter Epsilon’s footprint in the key categories that Forrester emphasizes in the report, bringing more comprehensive skills in customer experience design, brand planning, strategy and digital and interactive services to round out Epsilon’s portfolio of services.
"I believe that this report highlights our drive to serve brands as the agency of the future, focused on creating meaningful, one-to-one connections with customers through a rich foundation of technology, insight, content and strategy,” said Bryan Kennedy, CEO of Epsilon. “We remain extremely focused on bringing together all the required tools, data and expertise to deliver unparalleled, end-to-end solutions that navigate the increasingly complex omnichannel environment and deliver strong results for clients.”
Over fifty agencies that deliver cross-channel data-driven customer engagement strategy and services were invited to participate in the evaluation of loyalty program services providers. Ultimately, “The Forrester Wave™: Customer Engagement Agencies, Q4 2012” reviewed thirteen agencies in the assessment against nineteen business, marketing and technology criteria.
In February 2012, Epsilon was named a leader in the report “The Forrester Wave™: Loyalty Program Service Providers, Q1 2012,” ranking highest for Current Offering and Market Presence among all vendors.
Epsilon works with leading global brands including AT&T, Astra Zeneca, Visa and General Motors.
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