DHL Picked By Growerflowers.Com To Fulfill Peak Holiday Shipments
eCommerce Flower Company Signs Exclusive Agreement with DHL for Farm-Fresh Floral Deliveries
Plantation, Fla. -- July 12, 2006, DHL, the world’s leading global express delivery and logistics company, today announced an exclusive two-year, multi-million dollar agreement with GrowerFlowers.com, a leading online floral and gift supplier for businesses and consumers. DHL will provide overnight delivery for GrowerFlowers’ fresh grown bouquets direct from greenhouses on the East and West Coasts to customers throughout the United States, accompanied by distinct Photo Blooms personalized greeting cards.
Photo Blooms, a unique GrowerFlowers service, allows a customer to upload a photo at GrowerFlowers.com, with a personalized print greeting card produced and shipped with each gift. The company’s flower order volume has grown since introducing the service; and GrowerFlowers.com has chosen DHL as its air express delivery provider to facilitate capturing share of a growing online floral sales market.
According to Forrester Research, online floral sales are expected to reach $1.75 billion by 2008. During recent peak floral shipment periods, the Wholesale Florist and Floral Supplier Association sites healthy year-on-year floral sales growth, including a 25% increase in online flower purchases for 2006 Valentine’s Day shipping period and a 16% increase this Mother’s Day over the prior year.
“When we realized that the other major carriers did not have the capacity to serve our growing business during the biggest days of our gift-giving year, we had to find one partner that could fulfill all of our needs,” said Mark Thiessen, president of GrowerFlowers. “DHL stepped up to the challenge and solved that logistics problem, so we are now free to expand our business and move forward aggressively with our marketing plans.”
DHL’s Partnership CARE team rapidly integrated DHL and GrowerFlowers.com’s computer systems to meet the increased volume this past Mother’s Day. DHL also fully integrated its shipping software system with GrowerFlowers’ internal database, to seamlessly extract address information, assign tracking numbers and print shipping labels. EasyShip provides a high-performance server and multiple client shipping stations with software to connect customers’ ordering and shipping databases, track shipments and shipping costs, and report on shipment payment history.
“The heart of our business is providing an expression of sentiment that the recipient won’t forget,” Thiessen explained. “DHL gives us the ability to compete by providing timely delivery so our floral shipments are their freshest upon arrival, and customers feel an immediate connection to the sender. With DHL as our exclusive carrier throughout the year, we expect our seasonal deliveries to be hassle-free, to delight our floral customers and contribute to their repeat business,” continued Thiessen.
GrowerFlowers.com will leverage DHL exclusively throughout the year for peak seasons such as Christmas, gifts direct to consumers, in addition to a growing selection of business gifts available through GrowerFlowers.com.
“DHL is prepared to support and enable businesses like GrowerFlowers.com to meet all of their seasonal shipping needs,” said Dave Katz, vice president of area sales for DHL. “The opportunity to deliver GrowerFlowers’ fresh floral gifts with personalized cards complements DHL’s dedication to customer service and commitment to providing our customers with a customer experience that exceeds expectations.”
GrowerFlowers.com is a leading online floral store that provides high quality flowers at great prices which are shipped directly from its network of growers. Since going online in 1996, GrowerFlowers.com gift selections have grown into hundreds of products, including roses, bouquets, florist delivered arrangements, plants, gift baskets and other unique gift items. Located at www.GrowerFlowers.com and via its toll-free phone number, 1-888-321-ROSE (7673), GrowerFlowers.com leads the industry by enabling everyone to express their sentiments with a color photo, greeting card and flowers.
In May of 2006, GrowerFlowers.com launched Photo Blooms TM and became the first floral company to offer flowers with a full color greeting card for any occasion and the sender’s own personal photo printed inside the greeting card. Photo Blooms TM are available at www.GrowerFlowers.com and are the perfect way for people to express themselves with flowers.
At DHL, Customer Service is back in shipping. Our mission is to provide the most flexible, personable and enjoyable experience in the shipping industry for our customers.
DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source. DHL offers expertise in express, air and ocean freight, overland transport, and contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL’s international network links more than 220 countries and territories worldwide with over 285,000 employees dedicated to providing fast and reliable services that exceed customers’ expectations.
Founded in San Francisco in 1969, DHL is a Deutsche Post World Net brand. For more information on DHL, please visit www.dhl.com
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