SixAgency Creates First Augmented Reality Fashion Experience for Forever 21
F21POP app turns motionless window clings into augmented fashion films for Forever 21’s 2012 Let It Glow Holiday campaign
NEW YORK, NY –Forever 21 store windows nationwide are bursting to life with the store’s first-ever augmented fashion films that are activated through the store’s new F21POP application. The app uses image recognition technology to transform motionless window clings in storefronts, as well as images in Forever 21 advertisements, into videos of Chanel Iman modeling the brand’s holiday collection. The window clings went up nationwide on November 2, 2012. Aurasma uses advanced image and pattern recognition to blend the real-‐world with rich interactive content such as videos and animations called “Auras”.
SixAgency, a leading digital and mobile app agency based in NYC, partnered with Aurasma, the world’s leading augmented reality platform, to develop the F21POP application.
The app’s advanced image recognition technology allows consumers to simply point the F21POP viewfinder over an image and watch it come to life! Pictures in Forever 21 storefronts and Forever 21 advertisements become exciting, virtual fashion films for the new holiday collection.
Khalid Meniri, CEO and Creative Director at SixAgency is quoted, “This is an entirely new way of using image recognition technology to turn static images into an augmented reality where consumers are immersed in the brand’s visual and audio stimuli.”
In addition to providing exclusive content on Forever 21 storefronts, the F21POP app also brings content to life in the Forever 21 magazine, which launched on October 15th, 2012. The F21Pop icon indicates which pages in the magazine are “alive”. It allows customers to view exclusive videos like Chanel Iman for the “Let It Glow” Holiday 2012 Campaign and model Alexandra Spencer of the blog 4th and Bleeker for the Hello Kitty Forever capsule collection.
To see a preview of the app’s technology, visit http://www.youtube.com/watch?v=-CiXTIlkd5E
The F21POP app can be downloaded for free at https://itunes.apple.com/us/app/f21-pop/id570235903?mt=8 Consumers can look for the F21POP icon to see Forever 21 images instantly come to life.
SixAgency is an award-winning interactive agency led by a passionate group of strategic thinkers. SixAgency provides innovative solutions for businesses that want to be successfully adventurous and ahead of the competition when it comes to developing their marketing strategies. SixAgency develops viral marketing ideas for the non-conformist. The boutique agency is commercially focused but creatively led.
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