Hardcore Pawn Ranks #1 in Timeslot with 3.1 Million Viewers, truTVís Biggest Audience Ever
truTVís breakout hit Hardcore Pawn returned to kick off the second half of its sixth season last night with 3.1 million viewers, making the episode basic cableís #1 program in the 9 p.m. timeslot. Hardcore Pawnís outstanding performance also marks the biggest Live + Same Day audience ever for a truTV series.
Last nightís Hardcore Pawn was especially popular among young adults and men, ranking second in its timeslot among all basic cable programs with adults 18-49 (1.4 million) and third in the timeslot with adults 18-34 (713,000) and men 18-34 (817,000).
Hardcore Pawn airs Tuesdays at 9 p.m. (ET/PT) on truTV. Produced by Zodiak USA, the takes viewers behind the scenes of the immense American Jewelry & Loan, a family business owned by third-generation pawnbroker Les Gold. Working with Les are his son, Seth, and daughter, Ashley. Hardcore Pawn is executive-produced by Natalka Znak, Mike Gamson, Claire OíDonohoe and Richard Dominick.
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