Hardcore Pawn Ranks #1 in Timeslot with 3.1 Million Viewers, truTVís Biggest Audience Ever


WEBWIRE – Thursday, November 15, 2012

truTVís breakout hit Hardcore Pawn returned to kick off the second half of its sixth season last night with 3.1 million viewers, making the episode basic cableís #1 program in the 9 p.m. timeslot. Hardcore Pawnís outstanding performance also marks the biggest Live + Same Day audience ever for a truTV series.

Last nightís Hardcore Pawn was especially popular among young adults and men, ranking second in its timeslot among all basic cable programs with adults 18-49 (1.4 million) and third in the timeslot with adults 18-34 (713,000) and men 18-34 (817,000).

Hardcore Pawn airs Tuesdays at 9 p.m. (ET/PT) on truTV. Produced by Zodiak USA, the takes viewers behind the scenes of the immense American Jewelry & Loan, a family business owned by third-generation pawnbroker Les Gold. Working with Les are his son, Seth, and daughter, Ashley. Hardcore Pawn is executive-produced by Natalka Znak, Mike Gamson, Claire OíDonohoe and Richard Dominick.



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