MD Mindset®,LLC Launches iSFE Tracker™
A tracking solution beyond traditional market research that evaluates the impact of the iPad on pharmaceutical Sales Force Effectiveness
Whitehouse Station, NJ – November 14, 2012 - MD Mindset, LLC, a market leader in Sales Force Effectiveness (SFE) and Market Research, announced today the release of iSFE Tracker™. iSFE Tracker measures successful implementation of the iPad by tracking and benchmarking its use and effectiveness with Health Care Providers (HCPs) during sales calls.
iSFE Tracker goes beyond traditional methods of assessing sales force effectiveness (SFE). It tracks both the proficiency of iPad use by medical sales professionals with target HCPs and the impact this method of information delivery has on the HCP’s clinical and prescribing decision making. iSFE Tracker provides valuable and actionable insights for sales training to optimize iPad use, benchmarking—both internally and against competitors—for sales leadership and, more importantly, key message effectiveness and the impact messaging has on the prescriber for Brand and Marketing.
Peter Shaw, MD, President of MD Mindset stated, “Using the iPad is inherently very different from using traditional paper materials in a sales call. In order to track these differences and provide actionable intelligence, it is necessary to look at all aspects of a sales call, from pre-call planning through close and follow-up, but from the HCP’s perspective.”
iSFE Tracker utilizes MD Mindset’s proven in-depth diagnostic tools to transform SFE data into actionable intelligence. Data is obtained through sales professional performance, as assessed by the HCPs they call on in the field, to pinpoint key performance indicators (KPIs) specific to iPad utilization and effectiveness. iSFE Tracker is an ongoing, syndicated survey completed online by your target HCPs. Participating companies can add questions and buy-in to deeper levels of insight, (i.e. Specialty and Geography specific data). By leveraging well-established peer relationships with a network of 175K HCPs, MD Mindset is able to get rapid, accurate, and unbiased responses.
For additional information on iSFE Tracker, contact us to request a copy of our White Paper and Case Study. You can also view our podcast on iSFE Tracker here http://www.talk.pharma-mkting.com/show177.htm
About MD Mindset:
MD Mindset is a leader in proactive Sales Force Effectiveness (SFE) with ROI data demonstrating the value of their Solutions. The company was founded by doctors and industry experts, and all solutions leverage unique peer relationships with over 175,000 HCPs, representing all specialists and providers.
For more information on MD Mindset or iSFE Tracker™ contact:
Joe Mele, Executive Vice President, Business Development - 908.603.8788 ext. 202, jmele@MDmindset.com ,
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- Joe Mele
- EVP, Business Development
- MD Mindset, LLC
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