Sabre Begins Distributing US Airways ChoiceSeats


WEBWIRE – Tuesday, November 13, 2012

Phased U.S. implementation to be complete by mid November; global rollout done by end of the month

SOUTHLAKE, Texas – Sabre Travel Network announced today it has begun offering US Airways’ ChoiceSeats in the Sabre global distribution system (GDS).

Sabre is the first GDS to allow travelers to reserve and purchase US Airway’s ChoiceSeats. Sabre’s GDS merchandising solutions provide airlines the ability to increase revenues by selling their ancillary products and services to the largest global audience.

The airline’s ChoiceSeats will be available to Sabre-connected travel agents during a phased implementation with the rollout complete by the end of this month.

US Airways offers ChoiceSeats, which are located on the aisle, next to a window and toward the front of the coach cabin, for an additional fee. ChoiceSeats also provides passengers early boarding privileges.

“We worked closely with US Airways to meet their technology needs and we’re very pleased that we’re able to provide the airline the ability to sell their premium seats to the global audience the Sabre marketplace provides,” said Shelly Terry, vice president, Supplier Merchandising for Sabre Travel Network. “It was also

important for us to meet the needs of travel agents by offering the airlines’ ChoiceSeats in a way that maintains their efficient agent workflow.”

Airlines worldwide use Sabre’s Air Extras to sell ancillary products and services including premium seating, lounge access and checked bags in the Sabre GDS. Airlines can tailor their ancillaries and fares to individual customers using the Sabre GDS.

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Sabre Travel Network® provides technology solutions to the global travel industry. It operates the world’s largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system (GDS). Its innovative software connects more than 350,000 travel professionals to more than 400 airlines, 93,000 hotels, 25 car rental brands, 50 rail providers, 13 cruise lines and other global travel suppliers. More than 300 million people purchase airline tickets through this channel annually.

Sabre Travel Network is part of Sabre Holdings®, a global travel technology company serving the world’s largest industry- travel and tourism. Its innovative technology is used by more than a billion people around the world to plan, book and get to their destination at a time and price that’s right for them. For more information, please visit: www.sabre.com.



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