Toyota’s Search for the Oldest Carina E
Twenty years ago this December, the first Toyota Carina E was produced at Burnaston in Derbyshire. The Japanese brand is hoping to celebrate the occasion by tracking down the oldest surviving Carina E still in use and owners of these British-built vehicles are being offered the chance to drive Toyota’s newest model, the next generation
Auris.Toyota is renowned for the quality and reliability of its cars; this is proved by DVLA records showing that some 17,000 Carina models built from 1992 to 1997 are still being driven regularly. Production of the vehicle began a long line saloons and hatchbacks that continues today with cars like the Avensis and new Auris.
The brand is using social media to spread the word about its search. Anyone who spots a K-registered Carina E is encouraged to let the owner know about the competition, and owners can check whether their car was built in the UK by looking at the 17-character code on the identification plate under the bonnet. Models from Britain will have a code beginning with S, while those from Japan will be identified by a J.
Owners with the oldest examples will be invited to tell their car’s story, have it photographed and get the chance to drive the new Auris for a week. Toyota enthusiasts can also post pictures of early Carina E models on the manufacturer’s social media pages, with the owner’s permission.
- Contact Information
- Claire Parratt
- Group Marketing Manager
- Vantage Motor Group
- (44) 01423 796 980
This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.