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Epsilon Supports Launch of Walgreens Balance Rewards Customer Loyalty Program


Walgreens to Utilize Epsilon’s Loyalty Marketing Services; Technology Platform Enables Real-Time Earning and Redemption of Points

DALLAS, TX — — Alliance Data’s Epsilon business announced today that it is providing loyalty marketing services to Walgreens, the nation’s largest drugstore chain, in support of its Balance Rewards program. With fiscal 2012 sales of $72 billion, Walgreens has more than 7,900 Walgreens- and Duane Reade-branded drugstores in 50 states nationwide, and began offering the Balance Rewards program to customers in September.

Under the terms of the agreement, Epsilon is hosting the electronic platform for the recently launched Balance Rewards, a comprehensive customer loyalty program which offers easy ways for customers to save money, earn points and get rewarded for purchases, services and healthy behaviors. The program enables customers to instantly earn and redeem points for thousands of items in-store and online, offering flexibility and choice in how customers redeem their points.

Through its loyalty platform, Epsilon will manage the rewards and redemption process, including enabling members to earn rewards electronically and redeem points in real-time at the point-of-sale. Epsilon will also provide Walgreens with fundamental metrics on enrollment, earn, redemption and bonus activity.

“The infrastructure and technology behind Balance Rewards are critical for a program of this size and sophistication. We chose to work with Epsilon because we are confident they understand our needs and can deliver a solution that exceeds our expectations and those of our customers,” said Tim Theriault, Walgreens chief information officer. “With the tools and foundation from Epsilon, we are able to deliver a better experience to our Balance Rewards members across a variety of touch points, in real-time, while enabling more meaningful conversations and more valuable rewards.”

“The launch of Balance Rewards has been tremendously successful and we expect that the program will continue to grow in the coming months as consumers embrace its many benefits,” said Bryan Kennedy, CEO of Epsilon. “Walgreens took all of the necessary steps to invest in the program and build the right systems to create a best-in-class loyalty rewards program. We are thrilled to be a part of the process and help bring even more value to their customers.”


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