Jelly Bean Trucks Encourage Children to Read with New Children’s Book on Trucks

WESTERN AUSTRALIA, Australia October, 2012 – A real fleet of trucks based in Perth, Western Australia fires up children’s imaginations Australia-wide as a series of children’s storybooks bring the trucks, covered in bright images of jelly beans, to life. Bertybutton Gets a Team! is the first storybook by BertyButtonKids, showcasing the jelly bean trucks in all sorts of exciting adventures during their working day as they cart interesting products across Australia. www.bertybuttonkids.com/

Marina Bertolino, Founder of Berty Button Kids says, “Bertybutton Gets a Team! is the first storybook in a series of eight, which introduces the unique and engaging truck caricatures named Berty Button, Quartez and Mini Bert all of whom have exciting adventures during their working day carting interesting products around Australia. The best part is the children who have read the book get to see the trucks driving around in ‘real life’ and they get excited about the blend between reading and reality – so they are inspired to read more and keep an eye out on the road for their favourite characters.”

The first of the children’s storybooks is set to launch during Children’s Week between 20 – 28 October 2012, but one lucky woman has already been blessed with a brighter day after spotting Quartez the jelly bean truck in Perth recently. “I was walking through Perth City in the drizzle with my umbrella. My umbrella fabric pattern is of jelly beans and other sweets and I use it to cheer myself up on grey days. I could hardly believe my eyes when I saw a truck which matched my umbrella, so of course there was a bit of waving happening and we walked on feeling much cheered,” says Carol Reid from Bike West. www.bertybuttonkids.com/

“A moment later, the driver of the truck caught up with us on foot and gave us the Berty Button business card – what a treat. This simple act of joyful kindness gave me hope that the rest of the day would indeed contain good things. Thank you, Berty Button team for following through on a novel idea with business development and marketing and, for making a positive difference to I’m sure, the world and certainly mine today.’

The feedback from Carol means a lot to Marina from Berty Button Kids, who shares that the vision for the organisation is, “No matter what a child’s circumstance, the purpose is to evoke feelings of happiness and put a smile on a child’s face.”
Discover more about the new and engaging series of Australian children’s storybooks based on the adventures of BertyButton, Quartez and Mini Bert at www.bertybuttonkids.com/

Contact Information

Marina Bertolino

Intelligence behind Berty Button Kids

Berty Button Kids

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