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MassMutual Retirement Services Lends an Ear to Participants


Firm to Share VOC Research in Its Second Plan Sponsor Seminar: Participants Talk Retirement

(Springfield, MA) – MassMutual’s Retirement Services Division is gearing up to host its second PlanSmartSM online seminar specifically designed for retirement plan sponsors: Participants Talk Retirement.

MassMutual’s live online seminar is scheduled for Tuesday, October 23, 2012 at 2:00 p.m. ET. Host Kris Gates, assistant vice president of customer experience marketing with MassMutual’s Retirement Services Division, will share results from recent in-depth voice of the customer interviews with the firm’s retirement plan participants. Specifically, the 30-minute presentation will help plan sponsors:

- Find out what participants think of their retirement plans
- Learn what areas they need help with the most
- Discover how MassMutual is using these findings to help shape the participant experience moving forward.

The presentation will be followed by a 30-minute interactive question and answer session.

“MassMutual is thrilled to share the results of this in-depth voice of the customer research with retirement plan sponsors,” says Gates. “Through this research, we have gained a strong understanding around what matters most to today’s participants, and in turn, are shaping the customer experience to drive deeper participant engagement and action. This informative presentation will share exactly what participants really think about and want from their workplace retirement plans, as well as show plan sponsors how MassMutual is evolving the participant experience to improve retirement readiness,” adds Gates.

MassMutual’s Retirement Services Division’s first-ever PlanSmart online seminar, Who is Gen Y and Why It’s Important to Know, took place on July 24. During the 30-minute presentation, returning guest speaker Farnoosh Torabi, independent Generation Y money coach, best-selling author and personal finance journalist, reviewed how plan sponsors can improve engagement with Gen-Y employees, communicate, incentivize, motivate and maximize productivity from Gen-Ys, and encourage Gen-Ys to save for retirement. Post-event survey results were very positive, with 90 percent of the plan sponsors in attendance rating the online format, presenter, and information presented as Very Good (4) or Excellent (5). A free replay of the Who is Gen Y and Why It’s Important to Know seminar is available for anyone who missed the live event.

Space for the upcoming “Participants Talk Retirement” seminar is prioritized to retirement plan sponsors on MassMutual’s platform. MassMutual retirement plan sponsors can register by logging in to their Total Retirement Center account at, and accessing the registration link under the Plan Alerts section on the homepage.

For more information about MassMutual Retirement Services, please contact your retirement plan advisor or call MassMutual at 1-866-444-2601.

About MassMutual
Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders every year since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company’s strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual’s Retirement Services Division has been serving retirement plans for 65 years. It offers a full range of products and services for corporate, union, nonprofit and governmental employers’ defined benefit, defined contribution and nonqualified deferred compensation plans. It serves approximately 1.6 million participants.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC, Member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.


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