Beam Inc. Extends Skinnygirl Margarita Brand to 200ml PET Bottles
Consumer Friendly Barrier PET Container from Amcor Delivers Convenience and Portability for Popular Women’s Cocktail
ANN ARBOR, Mich., October 10, 2012 – Beam Inc., one of the world’s leading premium spirits companies (NYSE: BEAM), has launched Skinnyminis, a four-pack offering of the Skinnygirl Margarita ready-to-serve cocktail in sleek-looking premium 200ml barrier polyethylene terephthalate (PET) bottles from Amcor Rigid Plastics, the world’s leading producer of PET packaging. The lightweight, break-resistant premium PET container delivers convenience and portability, enabling this popular spirits brand for women to be enjoyed at backyard barbecues, picnics, and other outdoor venues such as concerts.
Skinnygirl Margarita, previously only available in 750ml glass bottles, is one of the most popular products in the fast-growing Skinnygirl Cocktails line of products that include ready-to-serve, vodka and wine low-calorie options. Beam moved to the single serve size for the pre-mixed cocktail based on feedback from its customers, according to Megan Frank, brand director, Skinnygirl Cocktails at Beam. “For us, the size extension made sense due to PET’s value and because consumers asked for the product,” said Frank. “In the single serve size, unbreakable and portable PET bottles provide an entrée into new venues that do not allow glass because of the potential for breakage, opening up new sales opportunities.”
Frank noted that Skinnyminis have been sold all season at Yankee Stadium in New York City and other similar type venues including sporting events and concerts. “We wouldn’t be able to get there (those venues) with glass,” added Frank.
The highly attractive, custom container also represents one of the first 200ml barrier PET bottles for the spirits industry, according to Amcor. A unique barrier PET resin with an oxygen scavenger offers protection from oxygen ingress and provides extended shelf life, resulting in bottle inventory benefits. A UV additive is used for the bottle to protect the product from ultraviolet light and preserve the product color.
The 200ml PET bottles preserve the brand image and premium look of the 750ml glass containers, according to Myles Graybill, project engineer for Amcor Rigid Plastics. The slender, long neck container is also designed to withstand high top load impact. A roll on, pilfer-proof (ROPP) premium aluminum screw top closure from Amcor Flexible Capsules, which requires top load strength of up to 200 lb of force, makes the entire package supplied by Amcor.
Beam also realizes key sustainability benefits with single serve PET bottles. They are one-sixth the weight of glass bottles, unbreakable, less wasteful, and recyclable. The plastic bottles also result in significantly reduced transportation costs and other supply chain efficiencies.
Amcor continues to work closely with other wine and spirits makers who seek alternative packaging. PET barrier technology is also being targeted at other markets for oxygen sensitive products.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
Amcor Rigid Plastics is among the world’s largest manufacturers of plastic packaging for the beverage, food, spirits, personal and home care, and pharmaceuticals industries with 65 facilities in 12 countries. Amcor Limited is a global leader in responsible packaging solutions, employing more than 35,000 people worldwide, operating in 43 countries across 300 sites. Amcor supplies a broad range of plastic (rigid and flexible), fibre, metal, and glass packaging solutions to enhance the products consumers use in everyday life. Amcor also provides packaging-related services that help customers succeed through collaboration and innovation driven by art and science. Amcor is headquartered in Melbourne, Australia, and is listed on the Australian Securities Exchange. For more information, visit www.amcor.com.
- Contact Information
- Yi Jiang
- Market Development Manager
- Amcor Rigid Plastics
- (1) (734) 302-2515
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