Health Animation Start-Up Employs Big Bad Wolf to Blow Away Asthma
Health Nuts Media and Blausen Medical team to create asthma education app
Los Angeles, CA – October 10, 2012 Health Nuts Media (healthnutsmedia.com) and Blausen Medical (Blausen.com) have teamed up to create an interactive and entertaining health literacy app, “Huff & Puff: The Asthma App.” The app is designed to educate the more than 27 million American asthma sufferers about the importance of treatment and prevention. The companies are looking to crowdfund $90,000 via IndieGoGo.com, the world’s largest self-serve open-funding platform.
See Health Nuts Media’s IndieGoGo Campaign: www.indiegogo.com/projects/243295
“Millions of America’s kids can learn about physics from the Angry Bird app, but are still expected to retain information about chronic disease from paper pamphlets,” said Tim Jones, CEO and co-founder of Health Nuts Media. “We say, forget the old way of doing health education. If we’re going to improve health literacy in the U.S., we’ve got to use technology and make it entertaining.”
This is the first time the two companies have partnered on an app. Money generated from the crowdfunding campaign will go to creating three interactive games: Air Traffic Control, Trigger Finger, and Tic Tac Blo. Each game helps asthma sufferers better understand the causes of and treatments for asthma.
As of October 9, 2012, the campaign, titled, “The Best Asthma Education App in the World...Period!” had reached 20 percent of its crowdfunding goal, or more than $18,500. It was also a featured gaming campaign on the IndieGoGo website. The fund closes on October 30, 2012.
More than 27 million Americans have been diagnosed with asthma at some point in their lifetime. Ten million of those diagnosed are children under the age of 18. Asthma accounts for 10.5 million absences from school and 3,000 deaths each year.
About Health Nuts Media
Founded in 2010 by Emmy Award-winning producers and animators, partnered with a tech-savvy pediatrician and a medical television pioneer, Health Nuts Media leverages the power of animation, games, and interactive tools to help communicate health issues in a language that is easy-to-understand. Available across an array of digital media, Health Nuts Media products are designed to deliver the most effective health literacy content where, when, and how people want to receive it. HealthNutsMedia.com.
Follow Heath Nuts Media on Twitter @healthnutsmedia and on Facebook at Facebook.com/HealthNutsMedia
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