Wipro Launches Prepaid Broadband Solution for US Cable Market


WEBWIRE – Wednesday, October 10, 2012

’Wipro Accelerate’ Solution to Expand Broadband Deployment in Underserved Markets

Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE: WIT), today announced the availability of ’Wipro Accelerate’, an innovative prepaid broadband solution that enables cable system operators to reduce or eliminate cost and credit obstacles, and expand broadband services to unserved or underserved markets in the United States.

An end-to-end service, Wipro Accelerate is one of the first solutions in the industry, which will enable operators to deploy prepaid packages without incurring heavy capital and operational expenses towards new billing or product-support platform development, and facilitate a positive return on investment for cable operators, even at low price points.

Wipro Accelerate seamlessly allows the cost-effective launch of prepaid packages that can increase market penetration and address regulatory issues, including the Federal Communications Commission’s “Connect to Compete” program. Using the cloud based hosted solution, operators can offer products that are specifically designed to meet the needs of prepaid subscribers, and also avoid cannibalizing existing broadband deployment.

“The new challenge for the cable industry has been to drive penetration to the 30% of households that are yet to adopt broadband,” said Stephen Snyder, Global Head, Business Innovation for Wipro’s Global Media and Telecommunications Strategic Business Unit. “Wipro Accelerate uses industry-leading expertise, field-proven solutions along with a competitive pricing model to enable operators to expand the addressable market.”

“Consumer studies have indicated that a third of non-adopters would subscribe to broadband if the cost was $20 per month,” said Alan Breznick, an analyst covering the cable industry for Heavy Reading. “By launching prepaid broadband, operators could reduce their risk – including the nagging costs of disconnects and bad debt – and boost monetization of their networks, while at the same time fulfilling government mandates for greater broadband penetration.”

“At a time when broadband is seeing migration to usage-based models, prepaid packages offer the industry new opportunities to study customer behavior and attitudes, and create packages that are aligned to specific needs,” said Snyder. “In addition to opening up new market segments, we believe Wipro Accelerate can provide a unique platform for experimentation regarding broadband pricing and packaging, as well as a vehicle for educating subscribers regarding the cost-per-Megabyte of broadband service.”

About Wipro Technologies
Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization wide commitment to sustainability, Wipro Technologies has 135,000 employees and clients across 54 countries. For more information, please visit www.wipro.com

Forward-looking and Cautionary Statements
Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding fluctuations in our earnings, revenue and profits, our ability to generate and manage growth, intense competition in IT services, our ability to maintain our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which we make strategic investments, withdrawal of fiscal governmental incentives, political instability, war, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property, and general economic conditions affecting our business and industry. Additional risks that could affect our future operating results are more fully described in our filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in the company’s filings with the Securities and Exchange Commission and our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.



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