Discovery Channel And Lexus Partner To Bring Viewers An Unprecedented App Experience For Premiere Of Winged Planet
“Winged Planet Plus” Provides Audio-Synced iPad Experience for Oct. 6 Premiere
(Silver Spring, Md.) Discovery Channel and Lexus have joined together to give audiences the pinnacle in engaged viewing experiences with Winged Planet Plus, a highly immersive simultaneous viewing app for iPad and available online at Discovery.com/WingedPlanet. The app was custom-created for the astonishing two-hour programming event, WINGED PLANET, which lets viewers experience the breathtaking physical wonders of the world from a bird’s eye view. WINGED PLANETpremieres on Discovery Channel in the U.S. this Saturday, October 6 at 8pm ET/PT.
Made possible by Lexus, Winged Planet Plus allows viewers to fully engage with the program through close to 100 exclusive pieces of astounding content – all audio-synced to the special. Available as an update to the Discovery Channel iPad App, Winged Planet Plus will include extra scenes, one-of-a-kind photos, production notes, highlights of the cutting edge technology used in the special, as well as deleted scenes, factoids and trivia. Visitors to Discovery.com can also enjoy the immersive experience timed to the 8pm ET/PT premiere on Saturday.
Highlights of the Discovery Channel and Lexus partnership include exclusive branding for Lexus on the Winged Planet section of Discovery.com; homepage promotion; co-branded on-air tune-ins and prominent Lexus exposure across app features including the photo gallery, video, quizzes and a pre-show video, among many other elements. As a presenting sponsor, Lexus will also receive prominent branding on-air during the WINGED PLANET premiere in the form of in-program mentions throughout the two-hour event.
“We are incredibly proud to partner with Lexus on such a groundbreaking, immersive event as WINGED PLANET,” said Brent Spitzer, vice president, Digital Advertising Sales, Discovery Communications. “Through Lexus’ innovative partnership, we will give viewers an unprecedented opportunity to experience the majesty and awe of WINGED PLANET, while creating a highly receptive environment for consumers to receive Lexus’ quality brand messages.”
In the U.S. premiere of the Discovery Channel/BBC co-production WINGED PLANET, viewers experience the astonishing physical wonders of the world from a bird’s eye view. This two-hour special event comes from award winning filmmaker John Downer (Elephants: Spy in the Herd; Tiger: Spy in the Jungle; and Polar Bears: Spy on the Ice), who transformed wildlife filmmaking through the pioneering use of spy cameras to capture nature’s most intimate moments. For WINGED PLANET, Downer developed a new team of Spycams to offer viewers a jaw-dropping view of the world from an entirely different perspective, and allowing an up-close and personal view with these magnificent creatures.
The Discovery Channel HD App for iPad, including Winged Planet Plus, is available for free from the iTunes App Store.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.
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