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WoodWing acquires Dutchsoftware to enter DAM market with Elvis DAM

Zaandam, The Netherlands (October 4, 2012) – WoodWing Software, supplier of innovative workflow solutions for efficient multi-channel publishing, has acquired Dutchsoftware, a leader in next-generation Digital Asset Management software.


Dutchsoftware was founded in the year 2000. In 2008, the company started development of Elvis DAM - Digital Asset Management software for brands, publishers and creatives. Dutchsoftware has been recognized as an important emerging player by leading analysts. Elvis DAM has earned praise for its user-friendliness and high performance, making it a pleasure for users to work with. Combined with its flexibility and ease of implementation, Elvis DAM is seen as one of the leading next-generation DAM solutions on the market.

“Publishers and corporates are looking for solutions that support their increasing multi-channel publishing activities,” said Hans Janssen, CEO of WoodWing Software.” Rich-media presence is of major importance. Elvis DAM makes digital assets such as images and videos easily accessible and manageable. Adding Elvis DAM to our product portfolio will both help WoodWing and Elvis clients, and strengthen our market position.”

WoodWing and Dutchsoftware share a number of integration partners worldwide. The integrated solution of WoodWing’s flagship publishing system, Enterprise, and Elvis DAM are being used by a number of mutual clients worldwide. Through the acquisition, WoodWing’s extensive channel of more than 90 partners will be able to provide Elvis DAM along with WoodWing’s Enterprise solution.

Customers have the freedom of choice
“Our publishing system, Enterprise, and Elvis DAM are very much complementary,” said Erik Schut, President of WoodWing Software. “Enterprise streamlines the publishing process through collaboration, an efficient workflow and easy publishing to multiple channels. Elvis DAM is all about securely storing a quickly growing amount of media assets, classified with metadata to make them easy to find and re-use. Depending on the industry and requirements, our customers can choose one of these solutions or a combination of the two. Media assets in Elvis DAM can be accessed directly from within Enterprise through the already best-in-class integration. Now that we develop both products we can bring the integration to an even higher level“.

Digital asset management is strategic for WoodWing
Elvis DAM will continue to be developed as a separate product and WoodWing will further invest in the product by expanding the team with dedicated resources,” Schut added. “Digital asset management is strategic for WoodWing. We’ll also continue to develop the core DAM features of Enterprise and we’ll keep integrating with third-party DAM providers - as we’ve always done. We’re a firm believer in open systems and choice for our customers to pick the most suitable components, also for digital asset management. This acquisition doesn’t change any of this.”

“Being almost neighbors, WoodWing and Dutchsoftware have always had an excellent relationship,” said Bastiaan Born, Commercial Director of Dutchsoftware “The acquisition by WoodWing will boost the development and adoption of Elvis DAM. Having such a powerful name behind the product will help expand the installed base. Our clients will also benefit from the acquisition. A new, even tighter integration between WoodWing Enterprise and Elvis DAM is around the corner and will be shown at IFRA in Frankfurt.”All Dutchsoftware staff will move to WoodWing’s head office, which is only a few kilometers from their current location.

More information can be found at

About WoodWing
WoodWing Software develops and markets a premier, cost-efficient multi-channel publishing system. WoodWing’s publishing system is the solution for magazine and newspaper publishers, corporate publishers and agencies to reach their goals for quality, economy and time-to-market. It coordinates and streamlines the process of creating, managing and publishing static, dynamic and interactive content for all media channels – print, Web, social, smartphones and tablets. More information can be found at


 Digital Asset Management

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