Infiniti and Formula One have a strong, successful alliance
Luxury motoring brand Infiniti is currently enjoying success in the sporting arena, through their sponsorship of Formula One construction team Red Bull Racing. By forming a two-way promotional deal, the manufacturer has received increased exposure and year-on-year sales increases, and the Red Bull team’s use of Infiniti parts led to their victory in the Constructor’s Championship last year.
The partnership was formally announced at the Geneva Motor Show in 2011, and will continue through the 2012 Formula One season. Through the collaboration, Infiniti will provide high-performance engines for Red Bull team cars and have a strong brand presence at every race. The Japanese manufacturer’s logo will be prominently displayed on the body of each car, driver uniforms and other race equipment, guaranteeing Infiniti visibility at the track and throughout live television coverage.
Formula One World Champion Sebastian Vettel also acts as a global brand ambassador for Infiniti. As one of the championship-winning Red Bull Racing team’s drivers alongside Mark Webber, Vettel is already sponsored by the brand, and is their first ever ambassador. To promote the manufacturer’s range, Vettel has driven the Infiniti G37 convertible in a global music video this summer, and has also taken the starring role in a short film that forms part of the brand’s 2012 advertising campaign. Infiniti will also add an exclusive Sebastian Vettel version of the FX to their roster later this year.
Andy Palmer, Senior Vice President, Infiniti commented: “Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range. Given these twin ambitions, it is clear that Formula One offers us an unrivalled global communications platform, complementing Infiniti’s ethos of Inspired Performance.”
Established over two decades ago, Infiniti is the marque for luxury vehicles in more than 15 countries globally, with a strong presence in the United Kingdom. The manufacturer operates more than 40 centres throughout Europe, and will continue to sponsor Red Bull Racing at Formula One races worldwide for the remainder of the 2012 season.
Notes to Editors
Since the brand’s inception in 1989, Infiniti has acted as a marque for luxury vehicles, and now provides high-quality cars to motorists in more than 15 countries globally including the United Kingdom.
At launch, there were two Infiniti models – the Q45 sedan and the M30 coupe – sold through 51 dealerships in America. With these two cars, Infiniti quickly became a recognised industry leader for luxury and quality. During the 1990s, more models were produced to extend the Infiniti range, including the G20, J30, and QX4.
A decade after the initial release of the first Infiniti cars, the official ‘Infiniti Owners Club’ came into existence. The club acts as an addition to the Infiniti Total Ownership Experience®, a unique programme that supports motorists in every aspect – finance, travel benefits, convenience and maintenance of their Infiniti model.
Infiniti has continued to lead in innovation and the development of luxury cars, pioneering the use of laser-based digital technology in 2001 to help drivers maintain a safe distance from the vehicle in front. 2002 saw the introduction of voice recognition to control the audio, climate and satellite navigation systems within each model.
The current roster of Infiniti models available in the UK includes the G range, the FX SUV, and the elegant M saloon. Alongside the production vehicles, Infiniti is currently developing several concept cars – the Etherea blends refined compact design with cutting-edge hybrid technology and a versatile rear hatch.
By steadily building their market share, and consistently offering high-quality vehicles, Infiniti has become one of the largest and most respected luxury car manufacturers in Europe. At the end of 2011, there were 40 Infiniti centres in cities across the continent, with more planned to increase the dealership network and provide even more models to discerning drivers.
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