High praise received for BIOEFFECT skin care products after Selfridges and Harvey Nichols launch
High praise has been received for Sif Cosmetics’ range of BIOEFFECT skin care products since being launched in London’s high-end department stores Selfridges and Harvey Nichols, marking its two-year anniversary within the UK market.
High praise has been received for Sif Cosmetics’ range of BIOEFFECT skin care products since being launched in London’s high-end department stores Selfridges and Harvey Nichols, marking its two-year anniversary within the UK market.
Since Icelandic innovation company Sif Cosmetics first began producing its BIOEFFECT skin care products, they have been well-received by both the public and professionals within the cosmetics industry.
Launched in Selfridges’s beauty hall, Beauty Work Shop, BIOEFFECT‘s EGF SERUM was included in 300 pre-launch-teaser boxes which were sold out in less than 3 hours - Selfridges is now stocking the full range of BIOEFFECT products.
Harvey Nichols is currently stocking BIOEFFECT‘s EGF SERUM in its new concept store BeautyMART. Headed by the former Senior Editor of Vogue, BeautyMART‘s aim is to revolutionise the way women shop and the way products are displayed. It‘s goal is to make the shopping environment user friendly and easy to navigate with tools such as the iPad to inform about the different products. BeautyMART will launch the BIOEFFECT EGF SERUM to begin with, with the aim to launch more of BIOEFFECT’s range down the line.
Additionally, leading airline British Airways is now also stocking the BIOEFFECT EGF SERUM, and is available to purchase on board all of its long-haul flights.
Furthermore, on 6th September 2012, BIOEFFECT products were featured during Vogue’s Fashion Night Out event in Colette, the popular concept store in Paris, France.
As part of the event, Colette’s loyal customers were treated to a free consultation as part of this year’s Vogue’s Fashion Night Out event, whereby BIOEFFECT scientists were on site measuring each individual’s skin condition, giving recommendations on skin care, and also introducing the BIOEFFECT skin care products.
To learn more about BIOEFFECT skin care products, visit www.bioeffect.com.
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BIOEFFECT- Contact Information
- Jonathan Baker
- Editor-in-chief
- IceNews
- news@icenews.is
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